The first-of-its kind cutting-edge retail space will be used as a prototype for the chain as it embraces the future of experiential retail. Innovations allow visitors to see a vast assortment product not actually in the store by using augmented reality, video walls and touchscreens.
The well-known company, which has expanded its liquidation events to all industries, is working with brands seeking to reach consumers for its massive five-day November Black Friday blowout.