The popular American ‘sleep brand’, known for its memory foam mattresses, has partnered with the Canadian retailer to host Casper in 30 Indigo locations.
The unique new store will be housed in a unique heritage building, and will join locations in Toronto and New York City.
With big players dominating the industry, a company has launched an analytics product tailored to smaller retailers to compete with the giants.
It’s the 1st time that the convenience store operator Couche-Tard is offering franchises in Canada under the new nameplate.
The Canadian founder says “our focus is in the downtown cores of all the major cities" with plans for more in the coming months.
Thousands of former staff are examining their options, and some will find it easier than others.