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Trump’s Win Isn’t the Death of Data—It Was Flawed All Along
The lesson of Trump's victory is not that data is dead. The lesson is that data is flawed. It has always been flawed---and always will be.
wired.com -
New boss gives John Lewis bikini wax makeover
Paula Nickolds, the new boss of John Lewis, is on a mission to revive the department store chain — with holidays and bikini waxes. In an interview shortly before she became the first woman to run...
thetimes.co.uk -
Keeping long-standing brands relevant in the digital age
Brands need to constantly evolve to keep pace but the success of a brand has little to do with its age
theguardian.com -
Deliver Customer Experience In One Language
Sales, marketing, and customer service must all effectively communicate with customers in order to deliver an optimized experience. Here are 3 steps to do that.
digitalistmag.com -
Channel 4: ‘Diversity sells and we’ve proved it’ - Marketing Week
Channel 4 claims Mars saw positive sales results after winning its Superhumans Wanted competition and producing three ads that championed diversity.
marketingweek.com -
5 Keys to Customer Experience for the Future
I have a dream that in the future we’ll look back and say “Remember how hard it was to be a customer back in the 2010s? Thank goodness it’s so much easier now!” This dream stems from acknowle…
business2community.com -
Mark Ritson: Don't bash targeting and segmentation
There are various debates taking place around one of the most significant sections of marketing strategy – segmentation and targeting.
marketingweek.com -
6 Social Media Archetypes for the Modern-Day Brand Influencer
Long before there was social advertising, there were archetypes. Not archetypes of brands, per se, but archetypes of the people we all admire and aspire to be. Those archetypes have shifted over time,
adweek.com -
The New Drink From Starbucks Is Really, Really Going to Mess With the Holidays
Some things used to be sacred. Not anymore. At least not at Starbucks.
inc.com -
How to Stop Customer Complaints Before They Happen – Shopify
No one wants to hear bad news. Especially if it’s a customer complaint. We’ve put together a collection of the most common sources of customer complaints (and how to fix them) to help you create a
shopify.com