The lesson of Trump's victory is not that data is dead. The lesson is that data is flawed. It has always been flawed---and always will be.
Paula Nickolds, the new boss of John Lewis, is on a mission to revive the department store chain — with holidays and bikini waxes. In an interview shortly before she became the first woman to run...
Brands need to constantly evolve to keep pace but the success of a brand has little to do with its age
Sales, marketing, and customer service must all effectively communicate with customers in order to deliver an optimized experience. Here are 3 steps to do that.
Channel 4 claims Mars saw positive sales results after winning its Superhumans Wanted competition and producing three ads that championed diversity.
I have a dream that in the future we’ll look back and say “Remember how hard it was to be a customer back in the 2010s? Thank goodness it’s so much easier now!” This dream stems from acknowle…
There are various debates taking place around one of the most significant sections of marketing strategy – segmentation and targeting.
Long before there was social advertising, there were archetypes. Not archetypes of brands, per se, but archetypes of the people we all admire and aspire to be. Those archetypes have shifted over time,
Some things used to be sacred. Not anymore. At least not at Starbucks.
No one wants to hear bad news. Especially if it’s a customer complaint. We’ve put together a collection of the most common sources of customer complaints (and how to fix them) to help you create a