Wayfair's move into permanent retail, Ulta and Sephora thrive in the retail apocalypse, and why industry experts are wrong about millennials. This and more in this week's edition of The Future Retail Newsletter.


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Retail // Why Gucci, Louis Vuitton & Other Luxury Brands Are Betting Big on Airport Retail
footwearnews.com

Retail // Why Gucci, Louis Vuitton & Other Luxury Brands Are Betting Big on Airport Retail

Airports are an appealing target for retailers not only because of their captive audience but also because travelers are willing to spend.

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Retail // Personalization Is Boosting Retail Sales. Here Are 3 Ways To Do It Right.
forbes.com

Retail // Personalization Is Boosting Retail Sales. Here Are 3 Ways To Do It Right.

In today’s fast-paced world of social selling and e-commerce, deploying personalization can be the difference between the success or failure of a business.

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Insights // Why experts are wrong about the industries millennials are "killing"
cbinsights.com

Insights // Why experts are wrong about the industries millennials are "killing"

In this report, we explore 12 key consumer areas that millennials have been accused of “killing” — and dig into the real story behind the clickbait headlines.

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Trends // Retailers want to go cashless. But opponents say that's discriminatory
cnn.com

Trends // Retailers want to go cashless. But opponents say that's discriminatory

Retailers and restaurants say eliminating cash at their stores makes them more efficient. But opponents argue that cashless stores exclude millions of Americans without bank accounts.

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Customer Experience // Where Marketers Fall Short On Delivering Experiences Customers Want
forbes.com

Customer Experience // Where Marketers Fall Short On Delivering Experiences Customers Want

Customers want a better experience. Marketers think this better experience is already being provided. Research from The Harris Poll sheds light on this disconnect.

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Design // Google looks at the mysterious ways design influences how you feel
fastcompany.com

Design // Google looks at the mysterious ways design influences how you feel

At the annual Milan Furniture Fair, Google is staging an experiment in neuroaesthetics–or the science of how beauty affects our brains.

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Design // Hong Kong builds a colossal theatre to connect milennials with Chinese opera
frameweb.com

Design // Hong Kong builds a colossal theatre to connect milennials with Chinese opera

Located in the Developing West Kowloon Cultural District, the new Xiqu Centre is a theatre with a mission: it’s half heritage house, half public space.

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DESIGN // Render or reality? A South Korean complex simulates its surroundings
frameweb.com

DESIGN // Render or reality? A South Korean complex simulates its surroundings

MVRDV’s entertainment complex simulates its surroundings, featuring imaginatively imprinted elements from adjacent buildings.

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BRAND HIGHLIGHTS // It’s not in Versailles, but it might as well be
frameweb.com

BRAND HIGHLIGHTS // It’s not in Versailles, but it might as well be

Studio AMV’s Rue Saint-Honoré flagship for the French fashion house expresses a contemporary homage to the City of Light.

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Brand Highlights // Ulta And Sephora Keep Defying The 'Retail Apocalypse'
forbes.com

Brand Highlights // Ulta And Sephora Keep Defying The 'Retail Apocalypse'

Despite the retail apocalypse narrative many brick-and-mortar dominant retailers are not only surviving they are thriving.

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Brand Highlights // Wayfair pushes into permanent retail
digiday.com

Brand Highlights // Wayfair pushes into permanent retail

Wayfair is launching a permanent retail store to help drive traffic to its e-commerce platform.

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Brand Highlights // Muji’s new hotel is the greatest ad for Muji yet
fastcompany.com

Brand Highlights // Muji’s new hotel is the greatest ad for Muji yet

The hotel, located in the Ginza neighborhood of Tokyo on top of Muji’s global flagship store (which also includes two Muji restaurants), is the best advertisement for the retailer’s products yet.

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OUTFORM // How Are We Doing? Take Our Survey
outform.typeform.com

OUTFORM // How Are We Doing? Take Our Survey

We’d love to know what you think of Outform’s Future Retail Newsletter. It only takes 5 minutes and will help us improve our content to fit your interests better.

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OUTFORM // GET MORE INNOVATION NEWS
outform.com

OUTFORM // GET MORE INNOVATION NEWS

Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail.

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