Welcome to this week's edition of our newsletter! Join us as we explore the latest and greatest in retail, design, trends and innovation.
What's in store this week? In this edition, we focus on Retail Updates, Tech News, Consumer Experience and Brand Highlights.
Outform Strategy Team
Brands are reimagining brick-and-mortar with community activations that bring people together for live programming and face-to-face interaction.
To redefine luxury for a modern era, Selfridges presented The Flipside, a multisensory installation set inside the Old Selfridges Hotel in London. Part of the store’s year-long Radical Luxury program, The Flipside invited artists, designers and brands to contribute their concepts and interpretations of luxury for the future.
Pop-up shops are a great way to get your products in front of new customers. Not only can you make sales, but you can also boost brand awareness and get valuable feedback directly from your customers.
But competition is heating up as the use of Apple, Google and Samsung's proximity mobile payment apps grows, according to an eMarketer forecast.
Speakers at PSFK's conference on May 18 left the audience with food for thought, motivating listeners to shake up their own industries with pivotal insights on the consumer experience.
A new Zara flagship unveiled in London this week gives an insight into its new global direction. High in technology, compact in footprint, Zara believes the new Westfield Stratford store concept will “transform the customer shopping experience at its heart”, integrating online and in-store shopping.
To present everlane's summer collection of shoes, the brand designed a temporary self-guided store that allowed customers to control their own shopping journey. ‘Shoe park’ manifested as an elevated playground, was designed especially for customers to try, buy and play.
At "Plant & Plate," shoppers can purchase home decor, beauty and bath and garden items, and marks the grocery retailer's latest venture into experiential retail.
It's been an expensive quarter for Target with significant spend on stores and digital fulfillment, but the investment appears to be paying off with customers.