Hi Friends,

We want to invite you to join our weekly newsletter as we explore the latest and greatest in retail, design, trends and innovation. 

What's in store this week? In this edition, we focus on Innovation, Tech Updates, Customer Experience, Retail and Design News.

Happy Reading!

Outform Strategy Team

OUTFORM NEWS //  Display of The Year at the 2018 Shop! Awards
linkedin.com

OUTFORM NEWS // Display of The Year at the 2018 Shop! Awards

Outform is thrilled to have won Display of The Year at the 2018 Shop! Awards, the most prestigious award of the event.

Just another example of how we dare to innovate.

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INNOVATION // World's Most Innovative Companies of 2018
fastcompany.com

INNOVATION // World's Most Innovative Companies of 2018

The 2018 edition of the World's Most Innovative Companies spans more than 350 enterprises across 36 categories, from the world's most valuable firm and its continuing transformation of consumer electronics to a small outfit selling natural gum to preserve rainforests.

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TECH // 10 retailers leading the way in augmented reality
retaildive.com

TECH // 10 retailers leading the way in augmented reality

Ikea, Anthropologie and Lowe's are among those adopting AR, as the technology quickly catches on, writes Michael Quoc, CEO and founder of Dealspotr.

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TECH // Japan’s Robot Hotels
jwtintelligence.com

TECH // Japan’s Robot Hotels

Henn na Hotels of Japan is using robots—some resembling humans, others resembling dinosaurs—as front-desk staff, porters and cleaners. It is an audacious move in a business that’s long relied on the human touch.

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CUSTOMER EXPERIENCE // Google Assistant Fun House
jwtintelligence.com

CUSTOMER EXPERIENCE // Google Assistant Fun House

Electric Google buggies ferried festivalgoers to the connected house on Austin’s East Cesar Chavez Street, which featured 12 tricked-out rooms and installations. Inside, an immersive guided experience.

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CUSTOMER EXPERIENCE // INSTAGRAM IS CHANGING HOW RESTAURANT DESIGN SPACES
jwtintelligence.com

CUSTOMER EXPERIENCE // INSTAGRAM IS CHANGING HOW RESTAURANT DESIGN SPACES

Walking into New York City’s Supermoon Bakehouse, it’s hard to resist taking out your smartphone camera to capture the space.

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RETAIL // HOW MUSEUM OF ICE CREAM GIVES CUSTOMERS A TASTE FOR EXPERIENTIAL RETAIL
retaildive.com

RETAIL // HOW MUSEUM OF ICE CREAM GIVES CUSTOMERS A TASTE FOR EXPERIENTIAL RETAIL

The popular locations are filled with colorful, sensory-driven installations that encourage customers to interact with both the physical space and the staff.

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RETAIL // Pinterest Is Aiming To Help Brands And Retailers With Visual Discovery
psfk.com

RETAIL // Pinterest Is Aiming To Help Brands And Retailers With Visual Discovery

The platform hopes to connect interested users directly with retailers.

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RETAIL // How Artificial Intelligence Is Reshaping Commerce
cbinsights.com

RETAIL // How Artificial Intelligence Is Reshaping Commerce

Traditional and new-school retailers alike are using AI and robotics to automate various parts of the retail chain, from manufacturing to last-mile delivery.

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RETAIL // These 7 Brands Are Adapting In A Highly Chaotic Retail Environment (And Winning)
forbes.com

RETAIL // These 7 Brands Are Adapting In A Highly Chaotic Retail Environment (And Winning)

These highly adaptive retailers are proving that continued, agile innovation is an absolute necessity in order to survive.

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DESIGN // Why experience driven products are indispensable
uxplanet.org

DESIGN // Why experience driven products are indispensable

Experience-driven products have a great affinity for the principles of better design. The design approach for these products or services is a holistic approach that has never been so important to the customer, even if they don’t realize it.

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DESIGN // The Brand: the forgotten child in Design Thinking
uxdesign.cc

DESIGN // The Brand: the forgotten child in Design Thinking

Giving the Brand a spot on the stage again.

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