Hi Friends,

Welcome to this week's edition of our newsletter! Join us as we explore the latest and greatest in retail, design, trends and innovation. 

What's in store this week? In this edition, we focus on Retail Trends, Coachella Brand Activations, Consumer Insights and Tech.

Happy Reading!

Outform Strategy Team

RETAIL // 2018 Retail Trends and Predictions
retail-focus.co.uk

RETAIL // 2018 Retail Trends and Predictions

Retail Focus explores Retail Trends and Predictions for 2018.

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RETAIL // Location and voice technology are the future of retail
theconversation.com

RETAIL // Location and voice technology are the future of retail

We're not going to stop wandering through shopping centres anytime soon, but mobile, micro-location and voice technologies are set to transform the retail experience.

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CUSTOMER EXPERIENCE // The Brand Activations of Coachella 2018
brandchannel.com

CUSTOMER EXPERIENCE // The Brand Activations of Coachella 2018

From sponsored lounges to exclusive experiences, such as free makeup and hairstyling by Sephora, brands get their groove on at Coachella 2018.

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CONSUMER INSIGHTS // Two-thirds of millennials shop in stores every week
retaildive.com

CONSUMER INSIGHTS // Two-thirds of millennials shop in stores every week

It's not just tech that delights this group, according to a new report by Euclid. People, service and experience matter a lot.

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CONSUMER INSIGHTS // 98% of Gen Z shop in stores 'some or most of the time'
retaildive.com

CONSUMER INSIGHTS // 98% of Gen Z shop in stores 'some or most of the time'

With their third report on the young cohort, the National Retail Federation and IBM's Institute for Business Value found tech is more important than ever.

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TECH //Sephora, Neiman Marcus Turn to In-Store Technology to Enhance the Retail Experience
biztechmagazine.com

TECH //Sephora, Neiman Marcus Turn to In-Store Technology to Enhance the Retail Experience

The line is blurring further between customers’ physical and digital interactions with the stores they visit.

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TECH // The Ikea Manual Of The Future Looks Amazing
fastcodesign.com

TECH // The Ikea Manual Of The Future Looks Amazing

What might Ikea’s confusing instructions look like in AR? One designer decided to find out.

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BRAND HIGHLIGHTS // Nordstrom Opens First Men's Store in New York City
brandchannel.com

BRAND HIGHLIGHTS // Nordstrom Opens First Men's Store in New York City

Free personal stylists, craft beer on tap and more personal touches welcome shoppers to Nordstrom's New York City men's store.

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