Hi Outform Family,
Welcome to this week's edition of our weekly newsletter!
We've compiled all the important news on the latest and greatest in retail, design, and innovation! In this edition, we focus on the best of SXSW 2018.
South by Southwest is an annual conglomerate of film, technology/interactive media, and music conferences that take place in Austin, Texas. SXSW provides an opportunity for global professionals at every level to learn, network, and explore what’s next in the worlds of culture and technology.
Outform Strategy Team
With South by Southwest (SXSW) Interactive 2018 largely behind us, we reflected on some key takeaways for this year.
Thinking beyond cameras and projectors is a sound idea.
Elon Musk appeared on HBO panel for futuristic "Westworld" to announce Mars rocket plans.
Bozoma Saint John, Uber's Chief Brand Officer, didn't mince words in her SXSW panel.
Google continued its big push into the realm of voice technology in 2018, taking over an entire house at SXSW.
Marketers are increasingly trying to control more of what they spend on programmatic advertising and creating more ads in-house. Here are five charts that show why advertisers are in-housing their marketing and what skills they’re prioritizing.
Working with Wieden & Kennedy Shanghai, Nike created an immersive in-store experience for shoppers to test their shoes: You tie on the sneakers and jog on a treadmill while your video-game avatar races through a fluffy, springy fantasy world.
Adidas will be unveiling its brand-new store in the Westfield London and it will be the UK’s first stadium-inspired concept store. The 1106 SQM store was designed by architect Julius Steinert from DarntonB3 Architecture.