Hi Outform Family,

Welcome to this week's edition of our weekly newsletter! 

We've compiled all the important news on the latest and greatest in retail, design, and innovation! In this edition, we focus on the best of SXSW 2018. 

South by Southwest is an annual conglomerate of film, technology/interactive media, and music conferences that take place in Austin, Texas. SXSW provides an opportunity for global professionals at every level to learn, network, and explore what’s next in the worlds of culture and technology.

Happy Read!

Outform Strategy Team

SXSW 2018: 5 Key Trends
edelman.com

SXSW 2018: 5 Key Trends

With South by Southwest (SXSW) Interactive 2018 largely behind us, we reflected on some key takeaways for this year.

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SXSW 2018: Bose’s augmented reality glasses use sound instead of sight
theverge.com

SXSW 2018: Bose’s augmented reality glasses use sound instead of sight

Thinking beyond cameras and projectors is a sound idea.

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SXSW 2018: Elon Musk Surprises SXSW to Talk Up SpaceX
brandchannel.com

SXSW 2018: Elon Musk Surprises SXSW to Talk Up SpaceX

Elon Musk appeared on HBO panel for futuristic "Westworld" to announce Mars rocket plans.

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SXSW 2018: Uber Discusses Diversity & Flying Cars
brandchannel.com

SXSW 2018: Uber Discusses Diversity & Flying Cars

Bozoma Saint John, Uber's Chief Brand Officer, didn't mince words in her SXSW panel.

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SXSW 2018: Google Assistant Fun House
jwtintelligence.com

SXSW 2018: Google Assistant Fun House

Google continued its big push into the realm of voice technology in 2018, taking over an entire house at SXSW.

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MARKETING // The state of brands taking marketing in-house, in 5 charts
digiday.com

MARKETING // The state of brands taking marketing in-house, in 5 charts

Marketers are increasingly trying to control more of what they spend on programmatic advertising and creating more ads in-house. Here are five charts that show why advertisers are in-housing their marketing and what skills they’re prioritizing.

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BRAND HIGHLIGHTS // W&K Creates Immersive In-Store Experience for Nike's New Shoes
creativity-online.com

BRAND HIGHLIGHTS // W&K Creates Immersive In-Store Experience for Nike's New Shoes

Working with Wieden & Kennedy Shanghai, Nike created an immersive in-store experience for shoppers to test their shoes: You tie on the sneakers and jog on a treadmill while your video-game avatar races through a fluffy, springy fantasy world.

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BRAND HIGHLIGHTS // Adidas to launch stadium inspired store at Westfield London
theretailbulletin.com

BRAND HIGHLIGHTS // Adidas to launch stadium inspired store at Westfield London

Adidas will be unveiling its brand-new store in the Westfield London and it will be the UK’s first stadium-inspired concept store. The 1106 SQM store was designed by architect Julius Steinert from DarntonB3 Architecture.

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