Return on experience is the new metric of consumer success, direct to consumer brands build stores to educate consumers and IKEA continues to make the home work smarter not harder. This and more in this week's Future Retail Newsletter.


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Retail // How DTC brands see the purpose of stores
retaildive.com

Retail // How DTC brands see the purpose of stores

For three digitally native brands, brick-and-mortar locations are for consumer education — and more.

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RETAIL // ROX Is the New ROI: Prioritizing Customer Experience
strategy-business.com

RETAIL // ROX Is the New ROI: Prioritizing Customer Experience

Consumers have more power over a company’s success or failure than ever before, and it’s time for a new metric that captures the return on the investment in them.

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DESIGN // Dieter Rams’s 10 Principles of Design, illustrated by his ingenious products
fastcompany.com

DESIGN // Dieter Rams’s 10 Principles of Design, illustrated by his ingenious products

Gary Hustwit created this beautiful rendition of the designer’s timeless rules for good design.

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TRENDS // 5 Asian Trends for 2019
trendwatching.com

TRENDS // 5 Asian Trends for 2019

To make waves in Asia in 2019 consider running with one (or more) of these five emerging consumer trends.

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TECH // The most wow tech initiatives of January 2019
insider-trends.com

TECH // The most wow tech initiatives of January 2019

Shoppable TV ads, robots training employees, and Google's patented VR sneakers.

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CONSUMER INSIGHTS // Online video’s role in the purchase funnel
thinkwithgoogle.com

CONSUMER INSIGHTS // Online video’s role in the purchase funnel

People are turning to online video at every stage in the purchase funnel. Discover what this means for your brand.

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Brand Highlights // NikeTown unveils experiential Tech Pack membership space
365retail.co.uk

Brand Highlights // NikeTown unveils experiential Tech Pack membership space

With the build up to Nike’s SS19 Teck Pack launch, NikeTown in London has unveiled an experiential membership space where the brand celebrates the design behind the design.

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Brand Highlights // Nike's new retail app could help save the UK high street
standard.co.uk

Brand Highlights // Nike's new retail app could help save the UK high street

Nike's new retail app aims to bridge the gap between shopping online and shopping in-store in a seamless way.

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BRAND HIGHLIGHTS // IKEA's Slow and Steady Plan to Save the Smart Home
wired.com

BRAND HIGHLIGHTS // IKEA's Slow and Steady Plan to Save the Smart Home

A new set of connected blinds shows that IKEA's approach to the smart home still makes perfect sense.

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BRAND HIGHLIGHTS // Levi's opens first UK branch for women
retaildesignworld.com

BRAND HIGHLIGHTS // Levi's opens first UK branch for women

Levi's has created an ‘on brand’ experience that celebrated the diversity of the brand’s female consumers, and their own style statements.

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OUTFORM // HOW ARE WE DOING? TAKE OUR SURVEY!
outform.typeform.com

OUTFORM // HOW ARE WE DOING? TAKE OUR SURVEY!

We'd love to know what you think of Outform's Future Retail Newsletter. It only takes 5 minutes and will help us improve our content to fit your interests better.

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OUTFORM // GET MORE INNOVATION NEWS
outform.com

OUTFORM // GET MORE INNOVATION NEWS

Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail.

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