Welcome to this week's edition of our newsletter! Join us as we explore the latest and greatest in retail, design, trends, and innovation.
In this edition, we explore how pop-up shops are an experiential brand extension, the focus on winning smaller retail footprints and how leveraging partnering with strategic brands is sparking growth.
The concept of pop-up shops has morphed from an experimental exercise to a bona fide experiential brand extension.
What's new—and fundamentally more interesting for retail's future—is the rise of much smaller and very much reimagined formats from well-established brands.
Simplistic designs often blur together and won’t stand out to buyers.
These days, fusing culture and brand may be essential for brands hoping to engage customers with more authentic messages.
As global head of digital experience and marketing innovation at HP, Carmen True deals with the challenge of taking big ideas and creative concepts and making them work on the individual customer level — and part of the key, she says, is questioning built-in brand assumptions.
Using both field and laboratory data, it has recently been found that grocery spending decreases as religiosity rise.
Taco Bell opened a futuristic pop-up to celebrate the 25th anniversary of Demolition Man, 1993’s futuristic sci-fi action blockbuster.
To celebrate the opening of its new $186 million distillery, Macallan has taken over a wing of the Grand Central Station in Manhattan with a VR tour.
The department store chain has become a go-to retail partner for direct-to-consumer brands and explained why during its latest Investor Day.
Remodeled stores showcase Target's omnichannel convictions. Target is remodeling 18 Chicago-area stores this year as it works toward updating more than 1,000 by 2020.
In Milan the latest Foster + Partners-designed Apple Store premiered Apple Piazza Liberty, a new retail location that will revitalize a piazza in the center of Milan.
The 2010s ushered in an influx of bed-in-a-box mattress players that changed the way we think about the sector. But how much really changed, and where are the mattress startups headed?