Welcome to this week's edition of our newsletter! Join us as we explore the latest and greatest in retail, design, trends and innovation.
What's in store this week? In this edition, we focus on Consumer Insights, Retail Trends, Design Thinking, and Technology Trends that are driving Retail.
Outform Strategy Team
RYOT Studio Chief Business Officer Kathryn Friedrich on how brands can forge authentic connections with consumers.
Nearly two-thirds of millennials and Gen Zers express a preference for brands that have a point of view and stand for something.
A supermarket in the Netherlands is joining the war against plastic with the world’s first plastic-free aisle.
This paper explores the many definitions and variations of the Design Thinking process and the role of culture within its application. It outlines the possible barriers that can prevent a successful implementation.
A balance between ecommerce and brick-and-mortar is needed.
There’s little doubt that augmented reality (AR) is changing the retail industry. AR technology is enhancing the in-store experience, allowing brick-and-mortars to expand their reach, and helping marketers build buzz.
Amazon’s next big product may be a talking robot that follows you around the house, courtesy of a secret program being overseen by its Lab126 hardware R&D division, reports Bloomberg.
Customers can point their phones at designated spots in-store and online to activate augmented reality views of models sporting Zara products, and click through to buy.
Taking a careful look at how the company has reinvented the UI down through its history provides strong clues as to how it will do so again with AR glasses.