Retail is broken - Apple has a plan, flying cars are coming to Japan, and how brands are leveraging FOMO to get customers to the store. This and more in this week's Future Retail Newsletter.


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Retail // 8 Experiential Marketing Examples That Inspire FOMO
rampedup.us

Retail // 8 Experiential Marketing Examples That Inspire FOMO

How brands are activating in real life and inspiring a fear of missing out (FOMO), leveraging wide-ranging tactics that need not be expensive.

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RETAIL // Retail is broken & Apple's Angela Ahrendts has a plan
voguebusiness.com

RETAIL // Retail is broken & Apple's Angela Ahrendts has a plan

After turning round the fortunes of Burberry, Angela Ahrendts is five years into reimagining Apple’s bricks-and-mortar presence. Vogue Business meets Apple's senior vice president of retail on the steps of its soon-to-be-unveiled Washington, DC, flagship.

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TECH // Where is augmented reality going in 2019 — and beyond?
venturebeat.com

TECH // Where is augmented reality going in 2019 — and beyond?

The new year will be an important one for the software and hardware components of AR to shine.

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TECH // Beauty tech in CES 2019
jwtintelligence.com

TECH // Beauty tech in CES 2019

Personal-care and beauty brands are turning to tech to add a personalized slant to their offering.

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DESIGN // Meow Wolf: Inside the Insane Psych Art Collective Taking Over the World
rollingstone.com

DESIGN // Meow Wolf: Inside the Insane Psych Art Collective Taking Over the World

From a cadre of broke creatives into a 400-employee-strong organization, Meow Wolf is now combing art and entertainment through experience shopping malls and immersive art parks.

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CUSTOMER EXPERIENCE // Marije Vogelzang creates sensorial Seeds experience at IDS Toronto
dezeen.com

CUSTOMER EXPERIENCE // Marije Vogelzang creates sensorial Seeds experience at IDS Toronto

Dutch designer Marije Vogelzang took IDS Toronto visitors on a journey through a forest of ribbons to reach hidden areas that stimulated all five senses.

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CONSUMER INSIGHTS // How To Build Trust Into The Customer Experience
psfk.com

CONSUMER INSIGHTS // How To Build Trust Into The Customer Experience

As more consumers seek out products that align with their values, brands need to commit to social impact and transparency in order to establish a trusting relationship with their audience.

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CONSUMER INSIGHTS // Heritage rediscovered
jwtintelligence.com

CONSUMER INSIGHTS // Heritage rediscovered

As brands in Asia rush to make emotional connections with hyper-digital savvy millennials, some embrace a return to cultural roots.

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INNOVATION // Japan Is Getting Serious About Flying Cars
bloomberg.com

INNOVATION // Japan Is Getting Serious About Flying Cars

With national road map for flying-car development embraced by industry leaders, Tokyo could be traversed with aerial taxis and delivery trucks by the late 2020s.

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Brand Highlights // Bed Bath & Beyond Tests 'The Kitchen' to Lure More Shoppers
product.costar.com

Brand Highlights // Bed Bath & Beyond Tests 'The Kitchen' to Lure More Shoppers

Bed Bath & Beyond has set up a test kitchen in one of its stores in New Jersey, but it's not trying out recipes. The company is serving up experiential retail, creating a space where customers can come in to get cooking lessons, try products and see demonstrations.

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BRAND HIGHLIGHTS // How Brands Cultivate Community Through Group Activations
psfk.com

BRAND HIGHLIGHTS // How Brands Cultivate Community Through Group Activations

Harnessing the power of community, brands and establishments are cultivating their own networks for customers that enable sharable and memorable experiences.

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BRAND HIGHLIGHTS // Brands Like Starbucks Engage Consumers With Experiential Storytelling
psfk.com

BRAND HIGHLIGHTS // Brands Like Starbucks Engage Consumers With Experiential Storytelling

How retailers from Casper to Starbucks are using physical space to create a narrative around their brand, further engaging and entertaining their consumers.

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OUTFORM // HOW ARE WE DOING? TAKE OUR SURVEY!
outform.typeform.com

OUTFORM // HOW ARE WE DOING? TAKE OUR SURVEY!

We'd love to know what you think of Outform's Future Retail Newsletter. It only takes 5 minutes and will help us improve our content to fit your interests better.

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OUTFORM // GET MORE INNOVATION NEWS
outform.com

OUTFORM // GET MORE INNOVATION NEWS

Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail.

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