The underwhelming performance of VR in retail, appealing to today's info-savvy customer, and how innovation continues to push the retail experience. In addition, we welcome Simon Hathaway as the Managing Director of Outform EMEA. This and more in this week's edition of Outform's Future Retail Newsletter.

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OUTFORM //  WELCOMING SIMON HATHAWAY
outform.com

OUTFORM // WELCOMING SIMON HATHAWAY

Outform is delighted to announce that Simon Hathaway will lead our business in EMEA as Managing Director.

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RETAIL // 5 Innovative Experiential Stores in NYC
retaildive.com

RETAIL // 5 Innovative Experiential Stores in NYC

How Levi's, Covergirl, North Face and others are thinking creatively about retail through the use of technology, merchandising and social media.

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RETAIL // Retailers Have Zero Clue What Shoppers Really Want
fastcompany.com

RETAIL // Retailers Have Zero Clue What Shoppers Really Want

Instead of robots and smart mirrors, shoppers would rather get a fantastic ambiance and human expertise.

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CONSUMER INSIGHTS // Only 14% of Consumers Are Influenced by In-Store VR/AI Tech
mobilemarketer.com

CONSUMER INSIGHTS // Only 14% of Consumers Are Influenced by In-Store VR/AI Tech

Industry executives believed AI, VR, social media, and chatbots would have a huge impact on retail and sales - they were wrong.

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CONSUMER INSIGHTS // How Retailers Are Catering to More Discerning Shoppers
shopify.com

CONSUMER INSIGHTS // How Retailers Are Catering to More Discerning Shoppers

Customers no longer have to visit stores to discover and learn about products, forcing retailers to get creative in order to differentiate their service offerings.

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STRATEGY // 7 Ways to Create a Customer Experience Strategy
superoffice.com

STRATEGY // 7 Ways to Create a Customer Experience Strategy

A business cannot exist without its customers, which is why winning and retaining customers is so important.

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TECH // Takeaways From NRF’s 2019 Big Show
retailtechinnovationhub.com

TECH // Takeaways From NRF’s 2019 Big Show

Delivering an omnichannel experience through quicker in-store checkouts, virtual shelves, and analytics.

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DESIGN // The Expanding Role of Design in Creating an End-to-End Customer Experience
mckinsey.com

DESIGN // The Expanding Role of Design in Creating an End-to-End Customer Experience

The ability to craft an integrated customer experience will open enormous opportunities to build new businesses.

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DESIGN // The 9 big design trends of 2019
fastcompany.com

DESIGN // The 9 big design trends of 2019

The cold, corporate thinking that has defined the business world over the past several years doesn’t jive with how people want to live. In 2019, people will be more than mere data points.

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DESIGN // Dutch Pavilion Will Use Plant Tower to Create Its Own Microclimate
dezeen.com

DESIGN // Dutch Pavilion Will Use Plant Tower to Create Its Own Microclimate

A miniature world, where the climate is controlled naturally.

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BRAND HIGHLIGHTS // Nike’s Big Bet on the Future of Connected Shoes
fastcompany.com

BRAND HIGHLIGHTS // Nike’s Big Bet on the Future of Connected Shoes

Nike’s new $350 Adapt BB shoe doesn’t just collect data about your training. It adapts itself to fit your foot at a moment’s notice.

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Get More Innovation News
outform.com

Get More Innovation News

Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail.

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