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Hi Friends,

In this edition of the Experience Innovation Newsletter we explore Virgin's immersive travel shop, the changing role of the store associate and how Gen-Zers are affecting companies.

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RETAIL // Store Employee of the Future: Affiliate, Not Associate
forbes.com

RETAIL // Store Employee of the Future: Affiliate, Not Associate

Consumers educate themselves about products and decide where to buy, no longer looking to nor expecting store employees to serve as experts. So, what does that mean for the future of a store employee role?

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RETAIL // How Small Businesses Must Adapt to the Amazon Effect
businessnewsdaily.com

RETAIL // How Small Businesses Must Adapt to the Amazon Effect

Amazon is changing the way small business owners sell their products, forcing an embrace of e-commerce as a critical route to reach their consumers and revenue source.

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RETAIL // Macerich’s Chief Digital Officer On Creating Physical Retail For Digital Brands
psfk.com

RETAIL // Macerich’s Chief Digital Officer On Creating Physical Retail For Digital Brands

Kevin McKenzie discusses the evolution of commercial real estate rental and how technology enables more successful physical retail spaces.

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TRENDS // 10 Top Experiential Retail Trends and the Retailers Pioneering Them
risnews.com

TRENDS // 10 Top Experiential Retail Trends and the Retailers Pioneering Them

The retailers that are investing heavily both online and in-store to develop truly memorable and distinctive shopping experiences to set themselves apart from the competition.

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TECH // Walmart in China is testing same-day grocery delivery via WeChat
techcrunch.com

TECH // Walmart in China is testing same-day grocery delivery via WeChat

Walmart has just begun testing same-day grocery delivery called Walmart To Go in one of its stores in China, months after the American retail titan expanded grocery delivery in its homeland.

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CONSUMER INSIGHTS // Generation Z and its implications for companies
mckinsey.com

CONSUMER INSIGHTS // Generation Z and its implications for companies

Understanding how Gen Z's views might affect the broader population as well as consumption in general, bringing companies both challenges and equally attractive opportunities.

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CUSTOMER EXPERIENCE // Inside Mariah Carey’s Interactive NYC Experience
nypost.com

CUSTOMER EXPERIENCE // Inside Mariah Carey’s Interactive NYC Experience

The new installation at Sony Square NYC celebrates the release of Mariah Carey’s new album, honors the artists' long-spanning music career, and is full of Instagram-worthy moments.

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BRAND HIGHLIGHT // Mulberry launches interactive retail experience for holidays
thecurrentdaily.com

BRAND HIGHLIGHT // Mulberry launches interactive retail experience for holidays

British luxury brand Mulberry has teamed up with innovation consultancy, TheCurrent, to create an interactive retail installation that will travel around the UK for the festive period.

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BRAND HIGHLIGHT // Virgin opens travel shop complete with prosecco-stocked bar and spa
standard.co.uk

BRAND HIGHLIGHT // Virgin opens travel shop complete with prosecco-stocked bar and spa

The space resembles an airport lounge and is kitted out with upper class and premium economy seats that customers are encouraged to "try before they fly".

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BRAND HIGHLIGHT // The North Face takes a stab at a 'retail lab'
digiday.com

BRAND HIGHLIGHT // The North Face takes a stab at a 'retail lab'

The newest North Face store, which opened on Friday in Williamsburg, Brooklyn, is the first to check all the boxes of so-called modern physical retail.

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MORE INNOVATION NEWS
outform.com

MORE INNOVATION NEWS

Check out previous editions of the Experience Innovation Newsletter for even more on tech, innovation, design, and retail.

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