A personal injury settlement mill is a high volume law practice that attempts to mass produce the settlement of injury claims while utilizing aggressive advertising campaigns in an effort to obtain clients. Settlement mills litigate a disproportionate amount of their cases and take very few cases to trial. Such firms can be routinely found advertising on television during both daytime and late night. There are exceptions to the rule and not every firm that aggressively advertises is a mill. However, a majority of such firms are mills characterized by minimal interaction between the attorneys and their clients.