In the story “Fahrenheit 45” by Ray Bradbury and in real life the politicians are elected largely based on looks showing the influence of corporate control with media. In the book Mildred’s friends talked about why they voted for President Noble they described his looks as “the nicest looking man [that] ever became president.” and talk negative about the other candidate’s appearance. Bradbury foreshadows that the future entails less politics and more advertising to people. The same pattern is shown in todays society because studies done by The University of California showed that “a more competent look amounted to a vote swing of 13%”. This is important is everybody’s life because a president’s appearance rather than their political understanding or leadership skills should not be more important. If this trend continues the competence of politicians will be judged on appearance it could lead to only models running the country.