![Pricing Page Optimization: How to Order Pricing Plans [Original Research]](https://d3afou6e7ewigz.cloudfront.net/system/images/links/l450/ca/cacba5c2a7d1be53.jpg)
How do you order your pricing page: Cheap-to-expensive? Expensive-to-cheap? Randomly? This study, conducted through ConversionXL Institute, is the first of a multi-part pricing page study providing da
There is something strange happening in the world of NPS. Practices and implementations that seem straight out of another world. We have stood our ground and continue to fight for our customers to pre
4 ideas for engaging and converting users from popular freemium apps.
Our latest product management confessions features Mina Radhakrishnan, startup advisor at Cowboy Ventures and former Head of Product at Uber. Having grown with Uber from July 2011 until October 2014
Managing a startup is harder than managing larger, established companies. Check out this helpful list of startup management tools to make that task easier.
We asked industry influencers what the most important skill a product manager should have, and also put together our own top 10 tips. Learn what a product manager is responsible for, what it takes...
In this post, I’ll give a short introduction to the huge topic of lifecycle marketing and discuss how to build a lifecycle marketing program from scratch.
A curated directory of resources & tools to help you manage your Software Product.
We looked at search behavior and YouTube viewing habits to see what's on shoppers' lists this year--and where the opportunity is for marketers.
In this course we will be examining the various tools and techniques used to promote blog articles, and indeed, the entire blog itself, to interested readers using a variety of available mediums.
CMOs today are spending more on technology than CIOs. Learn how Wizeline's marketing team runs like a product team to get more projects across the line.
Mobile product management is taking the PM world by storm. As more companies make the transition to mobile, PMs everywhere are expanding their knowledge to encompass a new set of tools that can be applied directly to mobile products.
Setting goals is hard. At Pinterest, we ve learned a lot about how to set the right goals for growth. This post highlights some mistakes, and what we do today.
After 12 years of working in the industry, I've found a single formula to deal with churn. Taking fast undisciplined action doesn't ensure fast improvement—it's actually counter-productive.
Fast-follow apps are finding audiences — especially in Asia. Here's what you need to know to keep your app one of a kind
In this podcast we talk with @qualaroo CEO @seanellis, who coined the term ‘growth hacker’ and founded growthhackers.com. Sean has a very impressive background growing startups such as Dropbox, Xobni and LogMeIn. You’ll learn about what growth hacking really is and how you should be approaching it not just for startups, but for any business.
The topic of growth has been more polarizing than I would have ever expected. The animosity largely surrounds the use of the term “growth hacking.” It is so high in fact that I debated whether...
It doesn’t matter how good your product is, how many features and deliverables you pack into it, how many happy praises you get from delighted users, if the company behind the product isn’t growing, t
"The most detailed and in-depth case studies on fast-growing companies: Uber, Airbnb, Slack, Snapchat, GitHub, and many more!" A lot of growth ideas just waiting for you
In reading Facebook (now Instagram) product director Peter Deng's answer to "How can I become an effective product manager?", I was struck by this idea: "I once heard an analogy that product management..."
I’ve found a visual aid that is profoundly changing the way teams work. It’s working so well that I feel compelled to write a book about it. But that’s going to take time and I want you to have it tod
The mock call is one of the greatest tools to train sales reps. Unfortunately, salespeople often do it wrong. Are you following these 10 rules for mock calls?
The last few years, it’s become cliche for startups to describe themselves as “Uber for X”. With Uber as the north star, the mobile phone…
A strange professional pastime of mine these days has been swapping notes on marketing and growth tools. I’m a nerd, I know. But if …
Gain valuable insights into how some of the largest brands in the world have mastered mobile growth... There's also a pdf available for this
Answer by Ian McAllister, Director at Airbnb "Great question, and one I often ask in interviews. Here's my framework for prioritization, which my product managers tend to follow (more or less)..."
At 19 I started a SaaS company in my dorm room and just sold it in February after my 25th birthday. Over the companies life, we raised $2,500,000 in venture capital, drove $5,000,000 in sales...
The Secrets to Driving Massive user Growth. Josh Elman, Greylock
The app market is crowded. Learn everything you need to know about app store optimization to break through the clutter in current — and future — markets.
In Part Two of our interview with Keval Desai, we delve deep. Like, Star-Trek-Deep-Space-Nine deep. In this interview, Matt and Keval cover the following: ...
