According to Nielsen, C3 ratings last month dropped 16 percent versus the year-ago period, as ABC, CBS, NBC and Fox combined for an average primetime draw of just 2.07 million adults age 18-49, down from the 2.47 million members of the demo that watched the ads in November 2016.
"Sale marks an epic downsizing for Rupert Murdoch; Disney's Bob Iger talks possible role at Disney for Fox CEO James Murdoch."
Previously, AdWords only allowed advertisers to upload anonymized email addresses as well as set broader targets around demographics and interests. Now, the platform has expanded the consumer-targeting capabilities of its AdWords platform to let marketers use phone numbers and mailing addresses to reach the right people.
Struggling to attract new users and battling the perception that Twitter is a niche platform, the company creates funny "how-to" videos aimed at potential new users.
After upping a tweet's character limit from 140 to 280, Twitter will now also show view counts on videos. The change is an attempt to encourage users to share more video to their service if they feel their content is being widely seen. However, most advertisers already have methods by which to see their view counts so it's not expected to change much for them.
"Twitter made it easier to "thread" tweets together into series of messages by hitting a plus sign, which could make "tweet storms" less confusing for readers."
Executions include companies like Spotify, Netflix and Lyft. (Netflix Is A Joke is included which begs the question... "What about 'Comedy Central is Corporate'!?")
Work includes the celebrity-filled Nespresso ad, the gut wrenching "The Talk" ad by Procter & Gamble and the social experiment "Bullying Jr." by Burger King.
These global gems, representing work from 11 countries, were honored at the 2017 Epica Awards.
Che has been promoted to head writer, making him the first African America to hold the title in the show's 43 year history.
In addition, Kristen Bell will be the show's first ever host.
In stark contrast to YouTube's upbeat and celebratory "Rewind" video, Google's "Year in Search" dives headfirst back into the calamities and strife of the past twelve months and encourages us to search on. (72andSunny L.A. and Google Brand Studio conceived the video, while 72's production arm, Hecho en 72 produced.)
Beyoncé issued a cease and desist letter to Lineup Brewing, a Brooklyn company that released, Bieryoncé, a German pilsner inspired by Queen B herself.