Thank you March! You brought back everything - the sunshine, flowers and warmer weather. You did take away an hour of my sleep and left me to explain why the kids are going to bed in the daylight but I'll forgive you because we're on the road to summer!
It's been another busy month writing lots of proposals, delivering three huge workshops for various clients and doing a little soul searching around growing up and how we build out our Tribal network.
This month I'm highlighting social media marketing, only because I read a fascinating TrackMaven report about Instagram emerging as THE social network for B2B engagement. The average engagement rate per post is 10.61%. To put that in perspective:
That's all for now. I hope you enjoy the coffee cartoon - brings my two favourite topics together.
PS If you're struggling to open the links, you can view Tribal Chatter online here
Just a brief post about the word "employee" and whether we should consider dropping it from our business dictionary. How will we ever put personality into our brands unless we embrace the people that work behind them as more than “employees”?
Think Instagram is just for cat pictures and cakes? Think again. This latest social media marketing report from TrackMaven suggests it's THE social platform for B2B engagement. Insightful and surprising read.
Whether managing your brand social media channels or your own personal presence on social media, if you have the right system and process in place, it doesn't need to be time consuming. Check out this post for good tips.
Some pretty compelling statistics here on how employee advocacy impacts not just sales but recruiting, marketing and leadership trust.
As employees evolve their advocacy role, they may want to start creating content as well as sharing content. This interview with Loren McDonald, from IBM Watson Marketing, talks about expanding advocacy to thought leadership.
Adobe is leading the way when it comes to social advocacy. They have it mapped out across the entire organisation including Sales, HR, IT, etc. A great interview with the woman behind the program. Worth a read.
Businesses are recognising the value of leadership engaging on social media. A new research report from Weber Shandwick shows that CEOs are moving online to shape their brands digitally and personalise the company.
SAP's Nicholas Kontopoulos shares how to leverage your social network to find the right prospects, build trusted relationships, and ultimately, build awareness for your brand.
Meeting customer expectations is one of the biggest challenges facing sales teams. Here are 9 tips straight from the experts that are the most experienced in social selling.
"I don’t see the value of social selling at all – what’s the point?" There's no doubt that the same question was asked of email, phones and faxes. Then suddenly they became mainstream and the early adopters became the winners.
You've written your blog, you've hit publish and then you wait. It takes a lot of effort to create content so don't leave it to chance that someone might find it. Great post on how to drive more traffic to your post using Twitter.
We all make mistakes. It's just that some are bigger than others. Social media can amplify those mistakes. Here are 20 Linkedin mistakes to avoid