These days, brands are better equipped to measure the engagement their efforts around a big event produce. Reebok appeared to excel during Saturday's fight between Floyd Mayweather Jr. and Conor McGre
You could pay $100 to watch on Pay Per View, or hope your mom’s neighbor has a big projector in the backyard that she can Facetime you.
SHOWTIME SPORTS® PRESENTS LIVE COVERAGE OF MAYWEATHER vs. McGREGOR INTERNATIONAL PRESS TOUR ACROSS DIGITAL PLATFORMS AND ON CBS SPORTS NETWORK
The bell has rung and the winner of the fight was Floyd Mayweather. But social media has made winners of out both Mayweather and McGregor. Find out how.