NBC spent about $1.2 billion for the rights to air this summer’s Olympics. So far, they have a lot of unhappy viewers to show for it. Fans are blasting NBC for its delayed, US-centric, and out-of-touch coverage of the games in Rio. The network is being ridiculed for its disproportionate focus on sports such as swimming and gymnastics, overt focus on American success stories . . .
A former journalist turned college professor, Kelly Whiteside is watching NBC's prime-time Olympics coverage this month for the first time in 16 years. She's surprised at what she's found - not because the programs have changed so much, but because they haven't.
In 1996, Nike got a picture-perfect Olympic moment for its brand. Sprinter Michael Johnson took the gold in the 400-meter dash, and looked astonishingly good doing it. Especially because he was wearing a particularly stylish pair of $30K custom Nike shoes — gold colored (how appropriate) with a bright red, prominently displayed Nike swoosh. Those shoes caught the eyes of millions of Americans
At the Olympics in Rio de Janeiro, athletes from around the world are posting tweets, photos and observations between training and competing. Missing from their social media updates: any mention of companies that are not part of the exclusive club of official Olympic sponsors.
From an announcement in the middle of the night, to a rap video featuring a social media star, the unveiling of Paul Pogba by Manchester United broke new ground.
See the play by play of the shocking day America lost a beloved president... No one could ever imagine anything like that coming during such innocent times. ...