Google is the leading search engine in the world whose results are widely accepted by everyone. It amends its algorithm at constant intervals so that the users get useful and relevant results. It ranks a site on the basis on more than 200 factors. A high rank on this popular search engine opens the doors for more traffic and better leads. All companies aspire to achieve a rank on this popular search engine. However, in order to attain and sustain a top spot over here, you need to hire top search engine consulting services.