In this video Sujan defines the meaning of growth hacking. You may have your own definition of what growth hacking means to you but Sujan shares his 'no b.s.' definition and breaks down what it is and how it's a crucial part of the marketing game.
In this video Sujan discusses a quick and easy way to get press using HARO.com. If you aren't using it already HARO stands for Help a Reporter Out. It's a great way to answer reporter questions, get picked up and be looked at as an authority. Make sure to take advantage of this great tool and get some free press!
Have you ever walked over to a crowd of strangers in the street, just to find out what they were all looking at? Or stayed out longer and later than you wanted to, just in case something exciting happened while you weren’t there? This, ladies and gentlemen, is because of FOMO – also known as the Fear of Missing Out. It’s the fear that whatever’s happening in our life, we might...(under 2 minutes)
As part of Sujan's marketing for his recent ContentMarketer.io launch, he commented on a few dozen blogs with the primarily goal of generating leads. This resulted in 2,494 visitors and 513 new trials. This may not be totally scalable, but his results equate to a 14% conversion rate. Not too shabby!
In this video, Sujan teaches you how to use a personalized call to action to increase conversion rates. It can be as simple as reframing your daily goals and creating actionable to-do's to keep yourself accountable as you look to reach your marketing goals.