Whenever an online visitor queries for a product or service through the search box of search engines, it receives a list of the websites that match the exact words typed in the search box. The queried words or phrases on search engines list are known as keywords. Their importance can be understood from the fact that they drive web traffic to the website. Keywords are extremely importance for SEO as they drive potential customers to your website. You can use any online tool to search for the keywords of any high ranking website. You can select a keyword relevant to your business or service and focus on the content for a high rank on search engines. In a nutshell, we can say that keyword ranking play an important role in a website position on search engines.