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via Gary on twitter
Google is hoping searchers add local reviews to businesses with a new Write a Review button in the search results within the local knowledge panel.
Google has added a new feature to the restaurant local knowledge panels. It is a section called From the menu that shows photos people have taken specifically of the food from the restaurant
you go to Google, search for something, click on a result. Then if you click back, under the snippet of the result you clicked on, you get this carousel for "people also search for..."
Only factor Google looks at for the HTTPS ranking boost is if the URL is listed with HTTPS or not. Google will give the ranking boost to HTTPS pages even if they are not secure. Be it mixed content errors, broken certificates, etc.
If Googlebot visits internal pages very seldom or doesn’t go very deep into a site when crawling, these are signs that Google probably sees the site as low quality.
Google Maps is testing showing businesses names in their local language, which will be great for global business. Pulled in from MapMaker.
mentioned at SMX. They are getting a lot better at it
Google's John Mueller said Google doesn't have a website authority score. But they do have sitewide ranking factors.
JSON-LD has grown in popularity with developers over the past couple of years for the preferred structured data markup, and it is the preferred markup now for Google.
Recently, people were sent phishing emails that looked like Gmail alerts, which contained a link to a fake webpage used to steal their passwords.
Currently, Google has a single index of documents for search. Google's Gary Illyes announced they plan on releasing a separate mobile search index, which will become the primary one.
If you have been waiting to file a reconsideration request because the manual action is not showing up in Google Search Console, you should be good to file it now. Google has fixed the bug.
Do you know if your business meets Google My Business guidelines? You can now find out by using the new Google My Business free validation tool, which gives you a set of guidelines to represent your business on Google.
The new Google Maps test aims to benefit local business. When you move the cursor on the map, local business listing with images and directions automatically update on the left sidebar.
Like : Paid subscription, Blog, User-generated content, Satire starting with the U.S. and the U.K. Need schema.org ClaimReview markup. Fake markup might result in removing the site from Google News
The test involves a variety of icons next to common pages that show up in a site’s sitelinks in the mobile search results.
Google My Business posted an update that says you can now manage your business attributes in the Google My Business dashboard. Free WiFi, Pool, etc
John Mueller of Google went on record that when you do 301 redirects of many or all of your old internal pages to your home page, Google will treat those redirects as soft 404s. Which means, essentially, Google will ignore those redirects, not pass the PageRank and signals from the old pages to the new page.
Filtering GSC Analytics by SA>>AMP ONLY reports on AMP carousel top stories. For ALL AMP traffic filter by pages>>AMP-URLs Pattern
Google uses internal Link Lables like: Footer, InContent, Penguin Real Time, Disavowed, etc
It's coming in Jan 2017.
To help ensure that your AMP implementation is working as expected , Search Console now has an enhanced AMP testing tool. This testing tool is mobile-friendly and uses Google's live web-search infrastructure to analyze the AMP page with the real Googlebot. https://search.google.com/search-console/amp
AKA Manual action where all links are devalued ? https://www.seroundtable.com/google-penguin-discount-all-links-22842.html
One of the more spammy areas in Google is the Google Maps results for locksmiths. Google told the top contributors, including Mike Blumenthal that they are now testing in the San Diego region a new
Google thinks they are good at getting ti right. Best practices to improve the quality of your sitelinks include: # Provide a clear structure for your website, using relevant internal links and anchor text that's informative, compact, and avoids repetition. # Allow Google to crawl and index important pages within your site. Use Fetch and Render  to check that they can be rendered properly. # If you need to remove a page from search completely, use a "noindex" robots meta tag  on that page.
The latest version (11.6) includes support for universal app campaigns, Gmail ad templates, Scheduled downloads and much more.
Due to a bug, Google sent inaccurate emails to a number of agencies about their AdWords specialisation status. They are currently working on resolving this issue.
Google Surveys 360 makes it easy for anyone in the organization to create a survey, find a specific audience sample, and generate statistically significant results. It's available for purchase today in the U.S and Canada as part of the Analytics 360 Suite.
Over the next few weeks we’ll be offering the new UI to AdSense publishers. All you’ll need to do is opt in when you log in to AdSense:
Google AdWords 'Managed-Read Only" and "Managed-Standard" users will be upgraded to "Administrative" access level starting on November 14, 2016. This upgrade will allow users to invite new users and change user access levels for the same AdWords account.
Are you tired of manually updating individual campaign budgets? Bing Ads have introduced 'Shared Budgets' to help advertisers simplify daily budgets on multiple campaigns.
Google has made a change where Google’s regular Product Listing Ads (aka Shopping Ads) are showing at the top of the search results in carousel format.
added a bunch of new features to manage your campaigns on the go
it could be a grey area on whether it is allowed or not, but clearly, these ads did make it through the approval process.
Here is an example where Google replaces the “Nearby businesses” and shows “Honda dealers nearby” above the ads instead. An interesting change from Google, and one to watch if it expands to other types of businesses too, such as “Dentists nearby” or “Shoe stores nearby”
November 14, 2016.. To only see the reports you’ve created, simply check the “Show my reports only” toggle.
If you have campaigns or keywords from your account you’d like to get forecasts for, you can select these campaigns to see forecasts specific to your AdWords account. These forecasts can help you decide whether to increase or decrease your bids on certain keywords and aid in planning your advertising budget. https://support.google.com/adwords/answer/7026493
Tapping on the texting option launches a user’s SMS app with a pre-written message tailored to the product or service they’re interested in.
If you sell your products through retail chains, affiliate location extensions can help you reach consumers when they are deciding what and where to buy. Affiliate location extensions help people find nearby stores that sell your products.
We’re launching a new, modern look for your text and link unit ads! The new look introduces a minimalist design that brings the focus back on the text content.
Starting today, display URLs in Unicode characters will show as Unicode characters regardless of the user's Google language preference.
a free e-learning course inspired by conversations with editors and journalists across the globe who asked for a single destination where they can learn about Facebook’s products, tools and services for use in their work.
75% of new signups, are from outside the United States
Workplace (formerly known as Facebook at Work) will now be available to any company or organization that wants to use it. The goal was to allow businesses and organizations to create “their own social networks among their employees that are built to look and act like Facebook itself.”
help people on Pinterest discover and then download iOS apps directly from the Pin.
Snapchat now has more than 60 million daily active users in the U.S. and Canada -- about a third of what Facebook Inc. has in the world’s most lucrative advertising market.
Live on iOS in the US, UK and New Zealand.
YouTube has launched mobile-friendly End Screens, part of the video that show during the last 5-20 seconds, to encourage viewers to watch more videos!
Twitter announced that it will discontinue Vine “in the coming months.”
allows users to post images and video as part of a story, which then disappears after 24 hours.
Using Ads Manager, you can create an audience and retarget five specific actions: clicks, comments, saves, likes and closeups. You can also create an audience built on people’s interest in a specific Pin that links to your website. retarget visitors to your website on Pinterest, once you add the Pinterest tag to your site
previously these were only available for media companies, publishers with verified pages
Publishers can bring more of their direct sold campaigns to Instant Articles, including custom, premium formats. video and carousel ad formats are now rolled out across iOS and Android.
Spectacles are sunglasses with an integrated video camera that makes it easy to create Memories. Spectacles connect directly to Snapchat via Bluetooth or Wi-Fi and transfer your Memories directly into the app in our brand new circular video format.
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