Good Wednesday. I talked with Dean Snell of the direct-to-consumer Snell Golf about the expansion of its MTB ball line this morning. Snell, a co-creator of the Pro V1, mentioned that, as he won't pay tour pros to play his ball, his only responsibility is to the consumer--and that's who he listens to for his premium ball offering. This is in contrast to major manufacturers who have to serve the two masters of pros (who they have to pay, and thus increase markup) and low handicappers. An interesting point, which may or may not be significant to you. 

Ben Alberstadt, Your Editor