Ratings data is trickling in from Tiger Woods' return to professional golf at the Hero World Challenge. While TV viewership's uptick is noteworthy and expected, perhaps more important for the future of golf media: Golf Channel saw a more than 200% increase in minutes streamed, and the Hero World Challenge was the second most-streamed event to only The Open of 2017.
Ben Alberstadt, Your Editor
The AP's Doug Ferguson writes, "A healthy Tiger Woods adds to a strong PGA Tour at the risk of making it seem golf only matters when he's playing."
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