The PGA Tour gets an injection of the singular stimulant known as Tiger Woods this week for the Genesis Open. It's not a bad model: Deliver a solid product with a healthy crop of young talent. Then, 12-14 times per year for the next decade or so, Woods provides his signature bump... While all tournaments individually have an interest in Woods participating in them, the Tour as a whole may benefit from TW's limited exposure.
Your Editor, Ben Alberstadt
Geoff Shackelford makes the case for looking to the past to shape Pebble's future.
"The 10th hole at Riviera Country Club, site of this week’s Genesis Open, long has been considered one of the most interesting risk/reward holes in golf," David Dusek writes. He crunches the numbers to find the optimal strategy for the maddening short par-4.
"We’re going back to the essential thing that made the core Time Inc. magazines iconic parts of the American cultural landscape in the first place," Michael Bamberger writes in discussing Howard Milstein's vision.