Your lead-in today, courtesy of Golf Channel PR:  "Record viewership of the PGA TOUR continued this weekend for NBC Sports Group at the Arnold Palmer Invitational...Sunday‚Äôs final-round coverage on NBC (2-6:45 p.m. ET) delivered a 3.6 overnight rating, +136% vs. 2017 and the highest-rated final round at this event in six years." 

Thought experiment: Would there ever be diminishing returns on Tiger Woods contending in a golf tournament, or is the public appetite insatiable? What if he played 30 times per year? 

Your Editor, Ben Alberstadt