Puzzled about how to perform A/B testing? Well, don’t be. A/B testing is a simple experiment where you compare two versions of a web page with the help of statistic analysis to identify which one is more successful. This process helps you in discovering ways to improve your website’s performance by viewing which one of the two variants can give a better conversion rate.
These days A/B testing has become a regular practice for marketers and websites. As this method can help you understand the preferences of your customers which is extremely important for adopting the right marketing strategy.
A/B testing can be useful for testing not just your website copy but also for sales emails and search ads. It is a very efficient way of figuring out the most powerful aspects of promotion to make sure that you are making your market efforts in the right direction.
There are various popular A/B tools to guide you in performing A/B testing in the most effective ways. These tools can be found in email automation, mobile notification systems, landing page testing Tools, websites and mobile sites etc.
Here is a list of some competent A/B tools to you help you find the perfect tool for your needs.
Are there any A/B testing tools we missed that you would recommend? Email us.
Unbounce lets marketers build, publish and test landing pages without IT or software. A/B testing and lead gen make it a powerful marketing tool.
Five second tests can be used to test home page designs, landing pages, logos, brochures and marketing material. Wherever first impressions count, use a five second test.
TestRail is a test case and test management software tool that helps teams manage and track their software testing efforts. It provides a comprehensive solution for organizing your test cases, executing tests, collect results, and coordinate testing efforts among your QA team.
Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.
Kissmetrics is a revolutionary person-based analytics platform for your whole team. It helps you track and understand what people are doing and take action to accelerate your growth.
Visual Website Optimizer is easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor and then see which version produces maximum conversion rate or sales.
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.