Top Stories Continued
Before founding Lululemon, Chip Wilson spent 20 years working in the surf, ski, and skatewear industries. Then he fell in love with yoga and saw an opportunity to bring more technical, performance-oriented clothing to market. He was on the cusp of the yoga and fitness trend that has gripped the world over the past 20 years. Wilson relied on word of mouth to sell his yoga pants, settin gup pop-up shops in yoga studios and enlisting brand ambassadors to spread the word. Lululemon still uses its ambassador program today.
Following customer outrage in the U.S., the Canadian company tells users via Twitter that it is ‘here to stay’
The sky has not fallen in Alberta, where liquor retail was long ago privatized, or in the other provinces with varying degrees of privatization, Rob Breakenridge says.
The world of commerce, from bricks and mortar to mobile, is evolving. At the heart of this revolution is Lynsey Thornton from Shopify.