When moral righteousness is part of your corporate brand identity, you face unique challenges.
Victoria Kakuktinniq can hand-fasten fox fur onto the hood of a custom parka in five minutes flat. In two-and-a-half-hours, she can make the whole coat. “If you did as many parkas as I did I’m sure you’d be just as fast,” she says, laughing. The 28-year-old Nunavut designer behind Victoria’s Arctic Fashion has made approximately 1,300 parkas—each a contemporary twist on traditional Inuit outerwear—since creating her first in 2012.
Canadian Food Inspection Agency says the recall is due to possible contamination caused by a mouse infestation.