Back to school spending is inching up slowly, according to the latest Ebates Canada research, and parents are doing more of their shopping online (and getting kids to help as well).
An online Ebates survey of 1003 Canadians conducted in early June reveals that the average spend-per-child moved up a couple of dollars to $168, after falling from $183 to $166 in 2018. And when it comes to the shopping experience, 94% of parents surveyed report their online spending will equal or exceed that of last year.
That could be because 49% of respondents (versus 42% last year) say online shopping reduces the hassle of back-to-school shopping. And there’s a slight parental divide with 77 % of dads, versus 66% of moms, indicating an intent to buy online).
The expense associated with back-to-school shopping is the top stressor for 26% of parents, which could be another reason they are looking to use online platforms more this year.
Shoppers Drug Mart kicked off its Beauty Project campaign in downtown Toronto with a pop-up meant to generate interest in new looks, and makeup and skincare lines.
Deon Alhadeff, VP of marketing at Shoppers Drug Mart, tells strategy that the pop-up is a first for Shoppers Drug Mart, and the vibrant space at 950 Queen Street West showcases the wide range of makeup and skincare products that the brand offers Canadians, both in its stores and online. He says that the activation lets users learn from its new team of in-house “Beauty Pros,” making it a place to aid in product discovery and putting the retailer more top of mind for beauty needs.
Sleep Country Canada Inc. released financial results for the second quarter of 2019 ended June 30, 2019. The Company's omnichannel strategy and growth-focused investments in partnerships and product development reinforce its long-term profitability and leading market share.
"Our topline revenue growth of 15.9% is comprised of double-digit performance from the mattress and accessories categories of our business, increasing 15.5% and 17.9% respectively. Our diverse product assortment and omnichannel accessibility were well-received by our loyal core and new customers. The continued expansion of our sleep accessory selection positions us to continue to take share in this attractive and fragmented market. We maintain focus on our gross profit margin, which expanded to 29.8% this quarter, demonstrating the strength of our core business.
Bruce Winder of Retail Advisors Network talks about the dramatic evolution taking place in retail and where the marketplace will go next
The Scanning Code of Practice terms mean that it is not enough for stores to refund the difference between a mistaken higher price and an advertised lower price
Your favourite low-cal ice cream will now be available on-the-go in ice cream bar form. Halo Top Creamery is launching its newest flavours on a stick this August, and they are just 80-90 calories each with 7-9 grams of sugar. The newest Halo Top ice cream bars include the following flavours — Strawberry Cheesecake, Birthday Cake, Chocolate Chip Cookie Dough and Mint Chip.