Canadian consumers typically make fashion-related purchases in traditional store environments, but online platforms and opportunities for personalization still have a major impact on their purchase journey.
That’s according to Facebook IQ and Accenture, which polled 1,346 people in Canada about their purchase journey within the fashion category.
While 71% of Canadians say they enjoy fashion, many want the shopping process to be efficient, with 47% wanting it to be done as quickly as possible. With choices expanding due to extended selections available through ecommerce, indecision is becoming a hurdle to efficiency.
But the report suggests a couple factors that might help consumers make a choice and improve their shopping experience: 74% of Canadians say having at least one form of personalization in the shopping experience helps them make a purchase decision, while 41% of millennial shoppers say they are more likely to buy from a brand that shares their morals and values.
The marketing magazine strategy has named Loblaw as one of its 2019 Brands of the Year. In an article this month about the retail giant, strategy cites Loblaw’s ‘laser focus’ on knowing everything it can about its customers and their shopping habits. It also says that this customer centric focus is a key to Loblaw’s success across 30 different retail banners, three private label brands, and a fashion label and financial company.
“Many companies talk about being ‘customer centric’ as part of their mission and long-term strategy,” the article says, “but Loblaw has turned that into a core tenent [sic] of its business and marketing.” (Grocery Business Magazine)
The Meatless Farm Co announced that its plant-based ground and burger products are now available in over 350 grocery, butcher and specialty food stores in Ontario, British Columbia and Newfoundland. The company has partnered with Toronto-based Dolan Foods Inc. to bring the products to the Canadian market, as the distributor’s first non-meat partner.
From Shopper Marketing Report: The brewery releases tea-infused suds in grocery stores, LCBOs and depanneurs.
Truss Beverage Co.’s beverage portfolio includes a CBD-infused spring water that will launch later this year.
Flow Alkaline Spring Water has been named Best Flavored Water (cucumber + mint) and Best New Brand/ Brand Extension in the 2019 Global Bottled Water Awards.
Flow Alkaline Spring Water was announced as a winner of these two awards on October 9 at an awards ceremony held at the Burj Al Arab, during the 16th Global Bottled Water Congress in Dubai. (Grocery Business Magazine)
Wednesday, October 16, 2019 was World Food Day. An initiative of the Food and Agriculture Organization (FAO) of the United Nations, World Food Day is intended to raise global awareness of food and nutrition challenges including food security, environmental issues, family nutrition, health, poverty and other themes. The theme for 2019 was "Our Actions Are Our Future, Healthy Diets for A ZeroHunger World."
In Canada a broad range of organizations and businesses marked the day in different ways. (Grocery Business Magazine)