UPDATE: The program’s enhancements come after a period of deep consumer frustration with some of Canada’s biggest loyalty programs over technical glitches
Abandoning interviews is especially prevalent with the younger generation, experts say, driven by intense competition in certain industries. “It’s been an ongoing problem … it’s driven by the intense competition between employers for certain-level jobs,” said Best Retail Careers International president, Suzanne Sears, a recruiter who has hired people for jobs ranging from retail entry-level positions right up to the CEO’s office.
While some companies are falling off the grid, many of Canada’s homegrown talent are rising in the retail market. Retailers are getting a digital makeover and they’re looking to keep pace with consumers holding the baton. “The consumer now lives in a world of abundance and every brand needs to reckon with this,” says Doug Stephens, a retail expert and author of The Retail Revival. “The consumer’s problems are no longer the scarcity of options or the scarcity of access to brands and information, in this world of product proliferation what you sell is not as important as how you sell it. The best retailers have acknowledged this and are creating unique opportunities to sell their product.”
When two Edmonton men started bottling and selling air from Banff and Lake Louise, Alta., some people thought it was a farce, but about four years later the duo's expanded their line to also include products with the country's glacier and spring waters as main ingredients. Troy Paquette and Moses Lam co-founded Vitality Air after reading articles online about air pollution and chatting about how anyone who visits Banff raves about the air quality. "We just kind of spun it from there and thought: 'Wouldn't it be cool if we could find a way to share that with the rest of the world?"' said Paquette.
Nine West owns brands such as Anne Klein and Gloria Vanderbilt