Top Stories: National

Canadian vs American shoppers

With its latest survey, Brandspark is getting inside the heads of Canadian shoppers. And our American cousins too.

The evolving Canadian shopper –how they are thinking about value, trust and innovation differently is its survey of 15,440 Canadians (and 11,4000 Americans) using 115 attitudinal statements and perceptions, and representing a regional and demographic cross-section of Canadians. The survey compared 2019 sentiments with those of its 2015 edition when it comes to value and trust. Brandspark also explored the differences between Canadians’ shopping attitudes and those of our neighbours with regard to the importance of reviews, product innovation and being green.

Purolator to invest $1 billion to open new Toronto hub, expand its delivery fleet

Canada-based delivery and logistics firm Purolator Inc. said on Tuesday it plans to invest $1 billion to strengthen its footprint in its domestic market, looking to reach more customers and businesses and keep up in a hypercompetitive e-commerce space.

The centrepiece of the 5-year investment plan is a $330 million (US$250 million), 60-acre national hub in Toronto which will open in 2021 and triple the courier’s capacity for package deliveries, allowing it to deal better with peak periods.

Purolator, which is largely owned by Canada Post, also said it expects to introduce more than 1,000 new vehicles with more advanced technology across the country in 2019 and 2020 to improve deliveries.

Lululemon Looking At Making Pea-Based Clothing

The athleisure retailer presented the idea at Protein Industries Canada’s (PIC) pitch day Monday in a talk titled: Clothing the World with Crops, according to a photo of a PowerPoint slide.

SEPHORA Canada Strengthens its Commitment to Inclusivity

SEPHORA Canada champions diversity and inclusion within the beauty community through the launch of its We Belong To Something Beautiful campaign. The campaign is rooted in inspiring local stories that celebrate the diversity and belonging of all Canadians, highlighting that there is no singular expression of beauty.

Circle K aims to connect beyond convenience

The retail chain is trying to drive awareness for its young brand by emphasizing how its selection can help during key moments.

With its latest multi-touchpoint effort, Circle K is highlighting the tagline, “whenever, wherever, whatever,” in five new digital spots, which will air for TV broadcast in October. In four of these, the brand shows different scenarios where users might run out of a favorite CPG commodity and for the fifth, a Canada Day ad, has fun with Canadians’ propensity for apologies.

Leafly Pickup Expands Into Canada

eafly, the leading technology platform that helps people discover and find cannabis, today announced the launch of Leafly Pickup in Canada. Leafly Pickup allows consumers to browse the menus of participating cannabis retailers, reserve products online, and then pick up and purchase products in-store directly from the retailer.