A California toymaker that owns the Bratz, Little Tikes and Num Nums brands is trying to buy all 82 Canadian locations of Toys "R" Us while the retailer's U.S. operations are in the process of liquidating.
MGA Entertainment Inc. confirmed in an email Wednesday that CEO Isaac Larian has submitted a bid to buy the chain's Canadian arm. Retail analyst Bruce Winder says he's doubtful that MGA will manage to successfully save the Canadian arm long term.
"They could buy them," the co-founder and partner of Retail Advisors Network said, "but what are they going to do with it?"
"They're probably just prolonging the inevitable," he adds, because it's not just about buying the chain — they would need to invest funds into fixing what's ailing the company, including sprucing up the stores and overhauling the online offerings...
“Toys ‘R’ Us are kind of caught as one of those, a little bit anachronistic retailers that was big box in format, and basically just selling a lot of stuff — basically toys — at low price,” explains David Ian Gray with DIG360. “That’s right in the crosshairs of Amazon and other online sellers.”
He says these types of stores are costly to operate, as stores that were designed for the early 2000s have gone out of style.
“Ultimately it’s really, really almost impossible in that economic model to price-compete with Amazon,” he says. “Regardless of how people are behaving, there’s so much more competition that’s driving down price, and particularly online.”
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