Welcome to another social business round-up. I'm sat here with tea and chocolate. The joy of having 3 small children is that they receive lots chocolate for Easter but they can't possibly consume it all before the expiry date. Is it bad to eat your kids chocolate?
I took a "Digital Detox" at Easter - living in a cabin with no wifi or phone signal left me no choice. That said, I returned to my desk feeling rested, energised and ready to reconnect.
Social media can be overwhelming - as if we need to be "always on". But we don't. Digitally disconnecting is healthy. In fact, France recently introduced a law to protect employees from digital burnout.
So, this month we're leading with #PersonalBrand - smart ideas to help you discover your brand health today (using LinkedIn SSI) and advance your brand further using manageable daily routines and visual content...but remember to factor in a digital detox every now and then.
PS Some of you struggled to open the links in the last edition. If that was you, check out Tribal Chatter here
If you're not already aware, there is a metric you can monitor on LinkedIn called the Social Selling Index (SSI). It shows how active you are on the platform and provides insight as to how you can improve your activity - just don't take it too seriously.
Your professional brand is so much more than your digital profile on LinkedIn. If you want to take your professional brand further, invest time in your visual identity and consider platforms like Instagram. Some great tips here.
Whilst this article focuses on entrepreneurs, it's also relevant to any professional that wants to stand out in a global talent pool of experts. Some great tips for identifying your niche and figuring out your brand style.
Building a Social Selling routine shouldn’t be complicated. SalesForLife crowdsourced over 50,000 sales professionals all over the world on their best practices and daily routines for managing their social brand online.
"The modern buyer has changed, but sales tactics and leaders have not." Mario Martinez Jr. is a leading expert in social selling. This interview explores how he converted from traditional to social selling.
If you believe that LinkedIn is the only tool for social selling then think again. This great post from Mindi Rosser describes the tool stack needed in order to be successful.
Creating an advocacy program takes more than a tool. This post by Cheryl Burgess describes 5 steps an organisation needs to go through in order to launch a successful employee advocacy program.
One of the most time-consuming parts of employee advocacy program management is content. Sourcing, curating and checking content for employees to share but why not flip this on its head and encourage employees to suggest content instead?
92% of marketers say they have increased exposure through social media and 80% see positive results for traffic. However, managing social communities can take a lot of time...unless you know these hacks.
Latest research from LinkedIn shows that employee click-through rates are 2x higher than company shares of the same content and whilst only 3% of employees share company content, they’re responsible for a 32% increase in engagement.
64% of Fortune 500 CEOs aren’t on social media at all. A pretty shocking statistic given that executives at socially engaged companies are 50% more likely to actively encourage employee use of professional social media (Source: Altimeter).