sarah goodall
sarah goodall

Welcome to another social business round-up.  I'm sat here with tea and chocolate.  The joy of having 3 small children is that they receive lots chocolate for Easter but they can't possibly consume it all before the expiry date.  Is it bad to eat your kids chocolate?

I took a "Digital Detox" at Easter - living in a cabin with no wifi or phone signal left me no choice. That said, I returned to my desk feeling rested, energised and ready to reconnect.  

Social media can be overwhelming - as if we need to be "always on".  But we don't.  Digitally disconnecting is healthy.  In fact, France recently introduced a law to protect employees from digital burnout.

So, this month we're leading with #PersonalBrand - smart ideas to help you discover your brand health today (using LinkedIn SSI) and advance your brand further using manageable daily routines and visual content...but remember to factor in a digital detox every now and then.

Enjoy!

Sarah

PS Some of you struggled to open the links in the last edition.  If that was you, check out Tribal Chatter here

tribalimpact.com
LinkedIn SSI: Useful, But Don't Obsess #TribalImpact

LinkedIn SSI: Useful, But Don't Obsess #TribalImpact

If you're not already aware, there is a metric you can monitor on LinkedIn called the Social Selling Index (SSI). It shows how active you are on the platform and provides insight as to how you can improve your activity - just don't take it too seriously.

linkedin.com
The Importance Of Photography In Personal Branding #PersonalBrand

The Importance Of Photography In Personal Branding #PersonalBrand

Your professional brand is so much more than your digital profile on LinkedIn. If you want to take your professional brand further, invest time in your visual identity and consider platforms like Instagram. Some great tips here.

thenextweb.com
5 Personal Branding Tips Needed To Make It Big #PersonalBrand

5 Personal Branding Tips Needed To Make It Big #PersonalBrand

Whilst this article focuses on entrepreneurs, it's also relevant to any professional that wants to stand out in a global talent pool of experts. Some great tips for identifying your niche and figuring out your brand style.

entrepreneur.com
A Proven Social Selling Routine #SocialSelling

A Proven Social Selling Routine #SocialSelling

Building a Social Selling routine shouldn’t be complicated. SalesForLife crowdsourced over 50,000 sales professionals all over the world on their best practices and daily routines for managing their social brand online.

salesforlife.com
3 Ways You're Forgetting the 'Social' in Social Selling #SocialSelling

3 Ways You're Forgetting the 'Social' in Social Selling #SocialSelling

"The modern buyer has changed, but sales tactics and leaders have not." Mario Martinez Jr. is a leading expert in social selling. This interview explores how he converted from traditional to social selling.

inc.com
Social Selling Tool Stacks for High-Performing B2B Sales #SocialSelling

Social Selling Tool Stacks for High-Performing B2B Sales #SocialSelling

If you believe that LinkedIn is the only tool for social selling then think again. This great post from Mindi Rosser describes the tool stack needed in order to be successful.

socialmediatoday.com
5 Steps To Launch Your Social Employee Marketing Channel #EmployeeAdvocacy

5 Steps To Launch Your Social Employee Marketing Channel #EmployeeAdvocacy

Creating an advocacy program takes more than a tool. This post by Cheryl Burgess describes 5 steps an organisation needs to go through in order to launch a successful employee advocacy program.

brandquarterly.com
How To Supercharge Content Creation Via #EmployeeAdvocacy

How To Supercharge Content Creation Via #EmployeeAdvocacy

One of the most time-consuming parts of employee advocacy program management is content. Sourcing, curating and checking content for employees to share but why not flip this on its head and encourage employees to suggest content instead?

marjijsherman.com
7 Important Hacks For Effective Social Media Marketing #SMM

7 Important Hacks For Effective Social Media Marketing #SMM

92% of marketers say they have increased exposure through social media and 80% see positive results for traffic. However, managing social communities can take a lot of time...unless you know these hacks.

forbes.com
Transforming Content Marketing by Empowering Employees #SMM

Transforming Content Marketing by Empowering Employees #SMM

Latest research from LinkedIn shows that employee click-through rates are 2x higher than company shares of the same content and whilst only 3% of employees share company content, they’re responsible for a 32% increase in engagement.

business.linkedin.com
Employee Advocacy Gives CEOs A 2nd Chance To Do Social Right #SocBiz

Employee Advocacy Gives CEOs A 2nd Chance To Do Social Right #SocBiz

64% of Fortune 500 CEOs aren’t on social media at all. A pretty shocking statistic given that executives at socially engaged companies are 50% more likely to actively encourage employee use of professional social media (Source: Altimeter).

brandquarterly.com