As I took my kids to school this week I noticed all the daffodils are flowering. It's only February but it's a sure sign that spring is on the way so figured our lead image should match the change in climate.
We are full on into 2018 and we have so many cool projects planned this year I can hardly contain myself.
I hope you enjoy our first Chatter of 2018. Drop me a line and let me know what you'd like to see more of and we can start building a Chatter tailored to your interests.
All the best,
I'm delighted to include the blog from Tribal team member Emily Milsom. Emily is a Social Business Enabler at Triabl Impact and has been doing some superb Employee Advocacy optimisation work with customers. She shares her lessons learned here.
Don't be fooled into thinking that follower counts = influence. Judging by this story it looks like some people fell into that trap and bought followers on social media. Popularity is one thing. Influence is another.
We've talked about sales and marketing alignment for years but this post from LinkedIn gives us a little glimpse into the power of their data. When you combine Social Selling efforts with Social Media Marketing efforts, the magic happens.
In case you missed it on Jan 11, Facebook announced that it plans to alter its algorithm so that you will see more from friends and families, and less from publishers and brands. This is big news for employee advocacy. Trusted organic reach will win over branded and sponsored content.
Sales reps understand your customer in a way the marketing sometimes does not. There is some really interesting research in this post. Essentially it demonstrates why marketing and sales must align to be successful with any social business approach.
We always cover this topic in our Tribal content marketing workshops. Rather than creating new content each and every time, consider repurposing, twisting and slightly altering what you already have. Worth a read.
New to Twitter? This post from the Hootsuite blog is a little old but honestly, it still covers the basics if you're just starting out on the platform. Follow these tips and you'll be up and running in no time!
Instagram as a marketing tool in B2B has often been misunderstood, but there's a clear opportunity if you follow the guidelines set out in this post. Take a look. You might even pick up some tips for your own account!
So many great tips in this Social Media Today post. If you don't have time, just open and read number 1. Tie your digital marketing objectives to your business objectives. End-to-end tracking is possible when you connect your systems together. Great read.
LinkedIn performs 3x better than other social networks (according to LinkedIn). But I've found that publishing blog posts to LinkedIn often perform well. If your considering blogging, check out these tips for your first post!
Brand messages distributed by employees on social media are re-shared 24 times more often than if your brand distributes the messages. There is no doubt that employee activation on social media drives quality engagements. Love this post from LinkedIn.
Latest predictions for the year ahead according to Forbes. Always worth keeping an eye on trends so check out what will be trending. The QR code comeback caught my attention. Perhaps we'll be able to easily measure print by integrating with digital marketing?