sarah goodall
sarah goodall

Hi,

As I took my kids to school this week I noticed all the daffodils are flowering.  It's only February but it's a sure sign that spring is on the way so figured our lead image should match the change in climate.  

We are full on into 2018 and we have so many cool projects planned this year I can hardly contain myself.  

  • We'll be hosting our first community event in April 2018 where we'll invite our wider tribe (customers and friends) to come and exchange experiences around Social Business.  Look out for a "Save The Date" invitation coming soon.

  • We will be launching our Social Impact Bootcamp sessions at our office on the sunny south coast.  Ideal for smaller businesses that want to train up a small number of employees.

  • Finally, our team are constantly searching for what's trending in Social Business so check out their Insights and perspectives at Tribal Insights.

I hope you enjoy our first Chatter of 2018.  Drop me a line and let me know what you'd like to see more of and we can start building a Chatter tailored to your interests.

All the best,

Sarah

Time To Spring Clean Your Social Media Channels?

Time To Spring Clean Your Social Media Channels?

tribalimpact.com
5 Common Issues When Managing Employee Advocacy Programs  #EmployeeAdvocacy

5 Common Issues When Managing Employee Advocacy Programs  #EmployeeAdvocacy

I'm delighted to include the blog from Tribal team member Emily Milsom. Emily is a Social Business Enabler at Triabl Impact and has been doing some superb Employee Advocacy optimisation work with customers. She shares her lessons learned here.

tribalimpact.com
New York investigates 'follower factory' #PersonalBrand

New York investigates 'follower factory' #PersonalBrand

Don't be fooled into thinking that follower counts = influence. Judging by this story it looks like some people fell into that trap and bought followers on social media. Popularity is one thing. Influence is another.

bbc.co.uk
How LinkedIn Boosts the Power of Sales Marketing Alignment #SMM

How LinkedIn Boosts the Power of Sales Marketing Alignment #SMM

We've talked about sales and marketing alignment for years but this post from LinkedIn gives us a little glimpse into the power of their data. When you combine Social Selling efforts with Social Media Marketing efforts, the magic happens.

business.linkedin.com
Facebook News Feed Update:  A Wake-up Call For Marketers  #SMM

Facebook News Feed Update: A Wake-up Call For Marketers #SMM

In case you missed it on Jan 11, Facebook announced that it plans to alter its algorithm so that you will see more from friends and families, and less from publishers and brands. This is big news for employee advocacy. Trusted organic reach will win over branded and sponsored content.

econsultancy.com
Why Sales Reps are the Best Marketers in Your Company #SocialSelling

Why Sales Reps are the Best Marketers in Your Company #SocialSelling

Sales reps understand your customer in a way the marketing sometimes does not. There is some really interesting research in this post. Essentially it demonstrates why marketing and sales must align to be successful with any social business approach.

blog.kissmetrics.com
11 Clever Tips to Repurpose Content  #ContentMarketing

11 Clever Tips to Repurpose Content #ContentMarketing

We always cover this topic in our Tribal content marketing workshops. Rather than creating new content each and every time, consider repurposing, twisting and slightly altering what you already have. Worth a read.

sproutsocial.com
How to Write a Tweet to Increase Twitter Engagement  #PersonalBrand

How to Write a Tweet to Increase Twitter Engagement #PersonalBrand

New to Twitter? This post from the Hootsuite blog is a little old but honestly, it still covers the basics if you're just starting out on the platform. Follow these tips and you'll be up and running in no time!

blog.hootsuite.com
5 Ways to Maximize Instagram for Your Business in 2018  #SMM

5 Ways to Maximize Instagram for Your Business in 2018 #SMM

Instagram as a marketing tool in B2B has often been misunderstood, but there's a clear opportunity if you follow the guidelines set out in this post. Take a look. You might even pick up some tips for your own account!

socialmediatoday.com
18 Digital Strategy Tips to Consider for 2018  #SMM

18 Digital Strategy Tips to Consider for 2018 #SMM

So many great tips in this Social Media Today post. If you don't have time, just open and read number 1. Tie your digital marketing objectives to your business objectives. End-to-end tracking is possible when you connect your systems together. Great read.

socialmediatoday.com
10 LinkedIn Publishing Tips  #PersonalBrand

10 LinkedIn Publishing Tips #PersonalBrand

LinkedIn performs 3x better than other social networks (according to LinkedIn). But I've found that publishing blog posts to LinkedIn often perform well. If your considering blogging, check out these tips for your first post!

okdork.com
How Employees Influence Perception of Your Brand  #EmployeeAdvocacy

How Employees Influence Perception of Your Brand #EmployeeAdvocacy

Brand messages distributed by employees on social media are re-shared 24 times more often than if your brand distributes the messages. There is no doubt that employee activation on social media drives quality engagements. Love this post from LinkedIn.

business.linkedin.com
2018's Biggest Social Media Trends For Business  #DigitalMarketing

2018's Biggest Social Media Trends For Business #DigitalMarketing

Latest predictions for the year ahead according to Forbes. Always worth keeping an eye on trends so check out what will be trending. The QR code comeback caught my attention. Perhaps we'll be able to easily measure print by integrating with digital marketing?

forbes.com