How's it going? Cold? As I write this intro, I'm looking out on a field covered in snow. The Winter Olympics may have finished but we're still living the experience here in the UK. It's cold. I hope you like the Olympic themed image leading this months Chatter. I've also linked to a useful article about Olympic lessons learned relating to social media.
So, what's new?
We've launched our first eBook around activating employees as influencers whilst mitigating the risk that naturally come with it.
I wish you a great weekend ahead. I'm off to grab the sledge out of the garage which hasn't been used since we moved back from Norway. Not often we get snow here!
The coverage of the 2018 Winter Olympics was packaged for social media like never before. Well done Norway for topping the leaderboard (a country close to my heart!). Check out some Olympic sized lessons you can apply to your social strategy.
Want to manage social media risk in the workplace? Download our first ebook - a How-To Guide To Managing Employee Risk & Reputation Online and create a social media policy that protects both employee and brand.
Running Social Selling & Content Marketing in isolation? Check out these practical ways you can align the two to build a strong inbound driven Social Business.
Digital transformation is the defining factor for B2B leaders to post operating profits 8X greater than their peers on 5X greater revenue growth. This article by SalesforLife is a great read for anyone building a case for Social Business.
How salespeople can use LinkedIn Active Status and Point Drive to time their outreach to prospects.
For many B2B organizations, the problem of disappearing content now stands in the way of sales and marketing alignment. One of the primary reasons for this breakdown is that sales and marketing too often use contradicting definitions of a shared word: content.
Being data-driven on social means turning social media data into actionable insights. Learn what that means in practice.
To be successful in the marketing world, you need lead generation ideas to get you to your core audience. Follow these tips to get high quality leads.
As you're working on your 2018 sales kickoff and thinking about how you can meaningfully include marketing in the discussion, consider some of these tactics.
Just 33 percent of U.S. employees are enthusiastic and committed to their work, according to a Gallup study in 2017. Poor communication is a big part of the reason.
Find out what employers need to consider the impact of their employees’ social media use on their brand reputation.
Your brand’s story is now squarely in the hands of its employees. It makes the raising of a corporate profile but much more than just increasing sales.
One of Ciscos efforts generated over 1,000 leads for our CCNA Routing and Switching certification, which resulted in a 20% conversion rate and increased use of our social media hashtag by 691%!
In this blog we answer the question, 'what is employee advocacy?' and dive into the numbers of how starting an employee advocacy program can help your business.