sarah goodall
sarah goodall

Hi, 

Goodness me – where has that time gone?  On the last Chatter I asked if you had a good summer and now I’m wishing you Seasons Greetings!

Apologies for the radio silence but we’ve been maxed out working with our fabulous customers, getting GDPR ready and growing our amazing tribe. I’m delighted to formally welcome Eliot, Vanessa, Emily and Rachel to our growing team. 

We've packed a lot into this issue with a little something for everyone – Social Selling, Internal Comms and Social Media.  In addition, next Tuesday (5th December) I’ll be hosting a free webinar with Sociabble about the 10 Most Common Employee Advocacy Mistakes.

Right, I'm off to watch the first (of three) nativity plays. Our house has already witnessed a glitter explosion, the kids are already over-excited and it's only the 1st of December!  The festive chaos has officially started in our house – what about yours?

Enjoy and hope to catch up soon

Sarah

#SeasonsGreetings From Our Tribe To Yours

#SeasonsGreetings From Our Tribe To Yours

tribalimpact.com
Influencer Marketing: It's Time To Get Personal  #TribalImpact

Influencer Marketing: It's Time To Get Personal #TribalImpact

Ever thought influencer marketing is too transactional? Understand how it can become more human by activating your employees to become influencers.

tribalimpact.com
Build Brand Authenticity By Making Your CEO Accessible  #InternalComms

Build Brand Authenticity By Making Your CEO Accessible #InternalComms

74% of journalists reported that having an accessible CEO makes a brand seem more authentic. In today's digital environment, social leadership is critical, not optional. This post explores the link with Influencer Marketing.

forbes.com
5 Steps to Maintaining Employee Engagement  #InternalComms

5 Steps to Maintaining Employee Engagement #InternalComms

We have 5 generations in the workforce with different preferences & styles for communicating. This useful post is packed full of strategies to keep your multigenerational workforce engaged and productive.

getbambu.com
5 Top Tips to Get Your Senior Execs on Social Media  #InternalComms

5 Top Tips to Get Your Senior Execs on Social Media #InternalComms

I'm sneaking this one in - a guest post we published on the Onalytica blog. These guys are doing some fascinating work around humanising Influencer Marketing by mapping external influencers to employee influencers.

onalytica.com
Why Any Modern Social Media Strategy Needs to Be Rooted in #EmployeeAdvocacy

Why Any Modern Social Media Strategy Needs to Be Rooted in #EmployeeAdvocacy

I couldn't agree more with this title. It's time that Social Media Marketing shifted to Social Business and it will only ever get there if it starts thinking employee first rather than brand first. Something that Communications can help with.

getbambu.com
How to Write Emotional Headlines to Get More Shares   #ContentMarketing

How to Write Emotional Headlines to Get More Shares #ContentMarketing

After analysing over 5.5M blog headlines, the chaps at Co-Schedule certainly know what they're talking about. They've discovered that emotion is an absolute must - for blogs, emails and for socials posts.

coschedule.com
The ROI of Social Media Management Tools #SMM

The ROI of Social Media Management Tools #SMM

Altimeter and Salesforce look at how social media managers can configure the right enablement tools stack to manage social and understand ROI. One of the first reports I've seen that takes a #Smarketing approach.

prophet.com
The Psychology Behind Social Media Engagement  #SMM

The Psychology Behind Social Media Engagement #SMM

Why do people engage on social media - and how can you use that to advantage? A super article packed full of tips on the importance of reciprocation on social media. It's not all about one-way sharing. Keep it human.

socialmediatoday.com
5 Ways to Transform Your Workforce Into an Army of Influence #Marketing

5 Ways to Transform Your Workforce Into an Army of Influence #Marketing

Transform your workforce into an army of industry experts by following these 6 steps, optimizing your thought leadership marketing strategy for success. Really insightful post from the team at Bambu.

getbambu.com
7 Types of Content Marketing Metrics Worth Tracking  #Marketing

7 Types of Content Marketing Metrics Worth Tracking #Marketing

A nice checklist of content related metrics worth checking out and monitoring. It includes all the usual suspects e.g. impressions, clicks and conversion. Also includes pipeline generated, touched & influenced - only possible with an integrated Smarketing stack.

socialmediatoday.com
What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)  #Marketing

What Is a Pillar Page? (And Why It Matters For Your SEO Strategy) #Marketing

At Tribal HQ we are turning our content marketing strategy on its head and it's mainly because of the latest changes in the way Google now indexes content on your website. Check out this post to learn more about content clusters & pillar pages.

blog.hubspot.com
14 Tips To Successfully Publish Thought Leadership Content On LinkedIn  #PersonalBrand

14 Tips To Successfully Publish Thought Leadership Content On LinkedIn #PersonalBrand

Ever thought about blogging on LinkedIn but have never take that step? Check out these easy to follow tips on what makes a great post and have a go!

forbes.com
How To Write A Stellar LinkedIn Summary #PersonalBrand

How To Write A Stellar LinkedIn Summary #PersonalBrand

Your LinkedIn summary is one of the most important elements of your profile. We have lots of tips in our Social Apprentice course but this post also provides a good formula to follow.

forbes.com
Personal Branding for Sales Professionals  #SocialSelling

Personal Branding for Sales Professionals #SocialSelling

Whilst there's some useful tips and tricks in this post, I'm not so sure about the examples of "Customer Obsessed Seller" or "Driving More Sales In Less Time" for headlines. Shouldn't it be customer centric...not sales centric?

business.linkedin.com
Several Industries See More Than 50% of Revenue  #SocialSelling

Several Industries See More Than 50% of Revenue #SocialSelling

Deals associated with social selling that are influenced by Sales Navigator see win-rate increased by 5% and deal size by 35%. Social Selling is making an impact on revenue and sales performance. Worth a read.

salesforlife.com
A Daily “1-2-3-4” Routine for Better Sales Prospect Outreach #SocialSelling

A Daily “1-2-3-4” Routine for Better Sales Prospect Outreach #SocialSelling

If you want to improve at something, it pays to make it a daily habit. Here’s a routine for working your social selling muscle and boosting the results of your prospect outreach. A good post for those starting out on their social selling journey.

business.linkedin.com
Americas Vs. EMEA vs. APAC: 4 Global Differences In #SocialSelling

Americas Vs. EMEA vs. APAC: 4 Global Differences In #SocialSelling

Most sales leaders understand that today’s buyer has changed, but how does this change reflect in respective buyers’ behaviors across the globe? Ideal read for global Social Selling leaders.

salesforlife.com
After Sending 107 Video Emails, Here’s How My Prospects Responded  #SocialSelling

After Sending 107 Video Emails, Here’s How My Prospects Responded #SocialSelling

I personally love the idea of a personalised video for sales - having been on the receiving end of this technique as a customer, it feels more personal, customised and engaging. As this post shares, it also impacts business results.

salesforlife.com
Your Digital Reputation Gets You In The Boardroom  #SocialSelling

Your Digital Reputation Gets You In The Boardroom #SocialSelling

Your best endorsement (and possible introduction) will come from someone you already know. When your digital reputation is strong you've already created credibility and trust before you even step into the room. Short read. Good story.

salesforlife.com
How to Build Trust With Buyers Via LinkedIn Groups #SocialSelling

How to Build Trust With Buyers Via LinkedIn Groups #SocialSelling

Too many folks focus on the 'media' part of 'social media' when actually, it's all about the 'social' aspect. LinkedIn Groups are an undervalued (and often underutilised) destination for modern sales professionals.

business.linkedin.com