Ever thought influencer marketing is too transactional? Understand how it can become more human by activating your employees to become influencers.
74% of journalists reported that having an accessible CEO makes a brand seem more authentic. In today's digital environment, social leadership is critical, not optional. This post explores the link with Influencer Marketing.
We have 5 generations in the workforce with different preferences & styles for communicating. This useful post is packed full of strategies to keep your multigenerational workforce engaged and productive.
I'm sneaking this one in - a guest post we published on the Onalytica blog. These guys are doing some fascinating work around humanising Influencer Marketing by mapping external influencers to employee influencers.
I couldn't agree more with this title. It's time that Social Media Marketing shifted to Social Business and it will only ever get there if it starts thinking employee first rather than brand first. Something that Communications can help with.
After analysing over 5.5M blog headlines, the chaps at Co-Schedule certainly know what they're talking about. They've discovered that emotion is an absolute must - for blogs, emails and for socials posts.
Altimeter and Salesforce look at how social media managers can configure the right enablement tools stack to manage social and understand ROI. One of the first reports I've seen that takes a #Smarketing approach.
Why do people engage on social media - and how can you use that to advantage? A super article packed full of tips on the importance of reciprocation on social media. It's not all about one-way sharing. Keep it human.
Transform your workforce into an army of industry experts by following these 6 steps, optimizing your thought leadership marketing strategy for success. Really insightful post from the team at Bambu.
A nice checklist of content related metrics worth checking out and monitoring. It includes all the usual suspects e.g. impressions, clicks and conversion. Also includes pipeline generated, touched & influenced - only possible with an integrated Smarketing stack.
At Tribal HQ we are turning our content marketing strategy on its head and it's mainly because of the latest changes in the way Google now indexes content on your website. Check out this post to learn more about content clusters & pillar pages.
Ever thought about blogging on LinkedIn but have never take that step? Check out these easy to follow tips on what makes a great post and have a go!
Your LinkedIn summary is one of the most important elements of your profile. We have lots of tips in our Social Apprentice course but this post also provides a good formula to follow.
Whilst there's some useful tips and tricks in this post, I'm not so sure about the examples of "Customer Obsessed Seller" or "Driving More Sales In Less Time" for headlines. Shouldn't it be customer centric...not sales centric?
Deals associated with social selling that are influenced by Sales Navigator see win-rate increased by 5% and deal size by 35%. Social Selling is making an impact on revenue and sales performance. Worth a read.
If you want to improve at something, it pays to make it a daily habit. Here’s a routine for working your social selling muscle and boosting the results of your prospect outreach. A good post for those starting out on their social selling journey.
Most sales leaders understand that today’s buyer has changed, but how does this change reflect in respective buyers’ behaviors across the globe? Ideal read for global Social Selling leaders.
I personally love the idea of a personalised video for sales - having been on the receiving end of this technique as a customer, it feels more personal, customised and engaging. As this post shares, it also impacts business results.
Your best endorsement (and possible introduction) will come from someone you already know. When your digital reputation is strong you've already created credibility and trust before you even step into the room. Short read. Good story.
Too many folks focus on the 'media' part of 'social media' when actually, it's all about the 'social' aspect. LinkedIn Groups are an undervalued (and often underutilised) destination for modern sales professionals.