Hi there,

It's our first Tribal Chatter of 2019 and I'm guessing it's too late to wish you a happy new year?!  In all honesty, I have no idea where Christmas and New Year went.  After digitally disconnecting for 2 whole weeks I felt so rested.  Three weeks on, I feel like I need another holiday.

January is normally the month for reflection and prediction so that's our theme today.  We've included some of the best employee advocacy blogs we read in 2018 and digital/social Selling trends for 2019.  

We've also packed in a ton of research so if you're building business cases or writing your marketing strategy, check out the studies below.  You'll be sure to find some relevant graphs and industry data to back your case:

We'll continue collating our best reads during 2019 and sharing them you each month.  Let us know there's something you'd like us to dig into and research - we like a challenge!  Talking of challenges, my new FitBit is reminding me to take a hike if I'm to hit my hourly target.  More on that next month.

All the best,

Sarah

pinterest.co.uk
8 Of The Best Employee Advocacy Blogs Of 2018 #EmployeeAdvocacy

8 Of The Best Employee Advocacy Blogs Of 2018 #EmployeeAdvocacy

Looking to start an Employee Advocacy program in 2019? Check out our round up of the best Employee Advocacy blogs from 2018 to get you started.

tribalimpact.com
5 Social Media Marketing Trends to Watch in 2019 #EmployeeAdvocacy

5 Social Media Marketing Trends to Watch in 2019 #EmployeeAdvocacy

To help you stand out from the competition, we've listed out 5 top social media marketing trends you need to keep an eye on in 2019!

blog.smarp.com
Top Activities Performed by Employee Advocates in 2018 #EmployeeAdvocacy

Top Activities Performed by Employee Advocates in 2018 #EmployeeAdvocacy

To help you get a better understanding of your employees’ habits, we’ve aggregated the most frequently requested activities by our customers running employee advocacy programs (Gaggle Managers) in 2018.

blog.gaggleamp.com
Top 5 Social Media Trends in 2019 (And How Brands Should Adapt) #SocialMedia

Top 5 Social Media Trends in 2019 (And How Brands Should Adapt) #SocialMedia

What will be the most important social media trends in 2019 for brands and businesses? Hootsuite's annual report has the answers.

blog.hootsuite.com
5 Essential Social Media Policy Dos and Don’ts to Keep You Out of Trouble #SocialAdvocacy

5 Essential Social Media Policy Dos and Don’ts to Keep You Out of Trouble #SocialAdvocacy

Encouraging your employees to be brand advocates helps improve your reputation and drives more enquiries. However, it’s only a positive thing if it’s done right.

tribalimpact.com
The 8 Moments That Changed Social Media in 2018 #SocialMedia

The 8 Moments That Changed Social Media in 2018 #SocialMedia

We take a look back at the 8 moments that changed social media in 2018 plus actionable tips and resources.

blog.hootsuite.com
3 Employees That Got It Wrong on Social Media #BrandAdvocacy

3 Employees That Got It Wrong on Social Media #BrandAdvocacy

A worrying 71% of executives said their company was concerned about possible risks posed by social media. But this concern might not be shared by employees who simply don’t understand the implications of their social behaviour.

tribalimpact.com
Social Media Marketing Trends 2019 #SMM

Social Media Marketing Trends 2019 #SMM

Social media trends for 2019 that every marketer needs to include in their digital marketing strategy, based on predictions from leading industry experts.

smartinsights.com
Sales Trends: Most Important B2B Sales Tips for 2019 #DigitalSelling

Sales Trends: Most Important B2B Sales Tips for 2019 #DigitalSelling

What are the greatest challenges faced by sales pros today? Discover the most prevalent pain points from in the field, and get B2B sales tips to overcome them.

business.linkedin.com
How To Measure B2B Social Selling Performance #SocialSelling

How To Measure B2B Social Selling Performance #SocialSelling

Measuring the impact of B2B Social Selling behaviours on sales performance is key to the success of your program; whether that’s better engagement, bigger sales or greater social impact.

tribalimpact.com
5 Tips to Increase Your Sales Team's LinkedIn Social Selling Index #SocialSelling

5 Tips to Increase Your Sales Team's LinkedIn Social Selling Index #SocialSelling

LinkedIn SSI leaders (with and SSI of over 70) generate 45% more opportunities per quarter and are 51% more likely to exceed their quotas. Read our 5 techniques to help your sales team increase their SSI score.

tribalimpact.com
4 Sales Trends That You Need To Know About In 2019 #DigitalSelling

4 Sales Trends That You Need To Know About In 2019 #DigitalSelling

How will the world of sales change in the near future? Here are 4 sales trends that you need to know about in 2019.

forbes.com
11 LinkedIn Profile Tips & Tricks for B2B Sales Representatives #SocialSelling

11 LinkedIn Profile Tips & Tricks for B2B Sales Representatives #SocialSelling

What kind of impression is your LinkedIn profile making? LinkedIn is the best business platform to use to build your professional network, showcase your personal brand and develop valuable connections.

tribalimpact.com
19 Closing Phrases to Seal a Sales Deal in 2019 #DigitalSelling

19 Closing Phrases to Seal a Sales Deal in 2019 #DigitalSelling

But as you've probably seen, using the right words can definitely make a difference. Read on to learn the closing phrases you should (and shouldn't) use.

blog.hubspot.com
How Marketing Can Use PointDrive To Support Social Selling #SocialSelling

How Marketing Can Use PointDrive To Support Social Selling #SocialSelling

How can you use LinkedIn PointDrive to support the buyer journey? Check out 5 ways marketing can support Social Sellers with content for PointDrive.

tribalimpact.com
Mastering Multi-Language Social Selling with Hiromi Ishikawa from SAP #SocialSelling

Mastering Multi-Language Social Selling with Hiromi Ishikawa from SAP #SocialSelling

Hiromi Ishikawa is a Digital Demand Executive for SAP. Based in Japan, she has around 7,000 connections – and posts regularly in two languages. We asked her what advice and tips she could share.

tribalimpact.com
Why Content Is The Glue That Bonds Marketing With Sales #SocialBusiness

Why Content Is The Glue That Bonds Marketing With Sales #SocialBusiness

Running Social Selling & Content Marketing in isolation? Check out these practical ways you can align the two to build a strong inbound driven Social Business.

tribalimpact.com
The State of Content Marketing in 2019 #ContentMarketing

The State of Content Marketing in 2019 #ContentMarketing

Content marketing is a powerful marketing tool itself. If you're looking into getting the most out of your content marketing, what should you be considering? These are things you need to think about.

digitalmarketinginstitute.com
Marketing Psychology in 2019: Make Your Mark Digitally #DigitalMarketing

Marketing Psychology in 2019: Make Your Mark Digitally #DigitalMarketing

One skill set that separates great marketers from good ones is the ability to understand how and the why behind people’s thought processes, which leads to their consuming behavior and habits.

blog.marketo.com
GDPR: Why You Should Focus On Content As Well as Consent #ContentMarketing

GDPR: Why You Should Focus On Content As Well as Consent #ContentMarketing

Rather than worrying about losing potential customers, businesses should see GDPR as a fantastic opportunity to embed a new method of customer engagement: one that uses great content and social advocacy to really sell the value of their brand.

tribalimpact.com
State of Inbound 2018 #InboundMarketing

State of Inbound 2018 #InboundMarketing

The State of Inbound 2018 is HubSpot's comprehensive resource on the current state of inbound marketing, sales strategy and operations.

stateofinbound.com
The Nielsen CMO Report 2018 #Marketing

The Nielsen CMO Report 2018 #Marketing

Driving brand growth through marketing has never been more important—or more complex. This report sheds light on the issues, offering a look into the minds of today's top CMOs.

nielsen.com
Mood of the B2B Buyer Report #B2BBuyer

Mood of the B2B Buyer Report #B2BBuyer

The inaugural Mood of the B2B Buyer study, conducted by Trinity Perspectives, set-out to explore the decision-making behaviours and motivations of senior business leaders.

info.trinityperspectives.com.a
Key Findings from Gartner Marketing Analytics Survey 2018 #Marketing

Key Findings from Gartner Marketing Analytics Survey 2018 #Marketing

Gartner surveyed over 500 companies in the 2018 Marketing Analytics Survey to uncover what’s working and where marketers have progressed on their journey of using data and analytics to power modern marketing.

gartner.com