It's our first Tribal Chatter of 2019 and I'm guessing it's too late to wish you a happy new year?! In all honesty, I have no idea where Christmas and New Year went. After digitally disconnecting for 2 whole weeks I felt so rested. Three weeks on, I feel like I need another holiday.
January is normally the month for reflection and prediction so that's our theme today. We've included some of the best employee advocacy blogs we read in 2018 and digital/social Selling trends for 2019.
We've also packed in a ton of research so if you're building business cases or writing your marketing strategy, check out the studies below. You'll be sure to find some relevant graphs and industry data to back your case:
We'll continue collating our best reads during 2019 and sharing them you each month. Let us know there's something you'd like us to dig into and research - we like a challenge! Talking of challenges, my new FitBit is reminding me to take a hike if I'm to hit my hourly target. More on that next month.
All the best,
Looking to start an Employee Advocacy program in 2019? Check out our round up of the best Employee Advocacy blogs from 2018 to get you started.
To help you stand out from the competition, we've listed out 5 top social media marketing trends you need to keep an eye on in 2019!
To help you get a better understanding of your employees’ habits, we’ve aggregated the most frequently requested activities by our customers running employee advocacy programs (Gaggle Managers) in 2018.
What will be the most important social media trends in 2019 for brands and businesses? Hootsuite's annual report has the answers.
Encouraging your employees to be brand advocates helps improve your reputation and drives more enquiries. However, it’s only a positive thing if it’s done right.
We take a look back at the 8 moments that changed social media in 2018 plus actionable tips and resources.
A worrying 71% of executives said their company was concerned about possible risks posed by social media. But this concern might not be shared by employees who simply don’t understand the implications of their social behaviour.
Social media trends for 2019 that every marketer needs to include in their digital marketing strategy, based on predictions from leading industry experts.
What are the greatest challenges faced by sales pros today? Discover the most prevalent pain points from in the field, and get B2B sales tips to overcome them.
Measuring the impact of B2B Social Selling behaviours on sales performance is key to the success of your program; whether that’s better engagement, bigger sales or greater social impact.
LinkedIn SSI leaders (with and SSI of over 70) generate 45% more opportunities per quarter and are 51% more likely to exceed their quotas. Read our 5 techniques to help your sales team increase their SSI score.
How will the world of sales change in the near future? Here are 4 sales trends that you need to know about in 2019.
What kind of impression is your LinkedIn profile making? LinkedIn is the best business platform to use to build your professional network, showcase your personal brand and develop valuable connections.
But as you've probably seen, using the right words can definitely make a difference. Read on to learn the closing phrases you should (and shouldn't) use.
How can you use LinkedIn PointDrive to support the buyer journey? Check out 5 ways marketing can support Social Sellers with content for PointDrive.
Hiromi Ishikawa is a Digital Demand Executive for SAP. Based in Japan, she has around 7,000 connections – and posts regularly in two languages. We asked her what advice and tips she could share.
Running Social Selling & Content Marketing in isolation? Check out these practical ways you can align the two to build a strong inbound driven Social Business.
Content marketing is a powerful marketing tool itself. If you're looking into getting the most out of your content marketing, what should you be considering? These are things you need to think about.
One skill set that separates great marketers from good ones is the ability to understand how and the why behind people’s thought processes, which leads to their consuming behavior and habits.
Rather than worrying about losing potential customers, businesses should see GDPR as a fantastic opportunity to embed a new method of customer engagement: one that uses great content and social advocacy to really sell the value of their brand.
The State of Inbound 2018 is HubSpot's comprehensive resource on the current state of inbound marketing, sales strategy and operations.
Driving brand growth through marketing has never been more important—or more complex. This report sheds light on the issues, offering a look into the minds of today's top CMOs.
The inaugural Mood of the B2B Buyer study, conducted by Trinity Perspectives, set-out to explore the decision-making behaviours and motivations of senior business leaders.
Gartner surveyed over 500 companies in the 2018 Marketing Analytics Survey to uncover what’s working and where marketers have progressed on their journey of using data and analytics to power modern marketing.