Hi there,

It's July so welcome to another Chatter.  Now, I don't follow football but it's difficult to avoid the World Cup - especially when your country is still in with a chance of winning it!  

I watched the tactical England match against Belgium last week and I started to appreciate how much effort goes into preparing for a football match.  From analysing player moves, team formations, weather conditions, future opponents - no game is ever the same.  

At Tribal HQ we've been reading a lot about buyer journeys and same rules apply.  Understanding and anticipating how your buyer moves is essential to sales engagement and marketing success.   It's something we've learned a lot about during our HubSpot Partner training course and now practice with rigour ourselves. 

This month, we've pulled together some of the best articles we've seen that both sales and marketing will enjoy because the buyer journey is now the responsibility of both functions...working inbound together.

All the best,

Sarah

Btw, if you missed the new QR feature on LinkedIn, check out my little demo.  Much easier to connect now!

Creating Content for Each Stage of the Buyer Journey

Creating Content for Each Stage of the Buyer Journey

marketoonist.com
Inbound Marketing: How to Sell the Way Prospects Buy #SalesandMarketing

Inbound Marketing: How to Sell the Way Prospects Buy #SalesandMarketing

All the information we need before making a purchase is typically available online and 70% of the buying journey is completed before speaking to a sales representative. Inbound marketing and inbound selling go hand in hand.

tribalimpact.com
4 Common Social Media Security Risks and How to Avoid Them #SocialMediaPolicy

4 Common Social Media Security Risks and How to Avoid Them #SocialMediaPolicy

When encouraging your employees to be active on social media it's only right that you do due diligence on the risks they need to avoid. This post highlights some of the common pitfalls people make on social media when it comes to security.

tribalimpact.com
How to Track Across Buyer Stages, Channels & Campaigns #SalesAndMarketing

How to Track Across Buyer Stages, Channels & Campaigns #SalesAndMarketing

As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results, B2B organisations need to invest in end to end tracking tools. A great overview article.

demandgenreport.com
Why the Future of Share-worthy Content is Personal #EmployeeAdvocacy

Why the Future of Share-worthy Content is Personal #EmployeeAdvocacy

If you want your brand to be authentic then you need to invest time into generating content that is personal. Putting your experts and leaders in front of your logo shows the human side of working with your business.

thenextweb.com
B2B Buyer Journey and Content Preferences 2018 #SalesAndMarketing

B2B Buyer Journey and Content Preferences 2018 #SalesAndMarketing

As B2B purchases become more complex, it’s important to take a look at some of the latest B2B buyer trends in the market. Buyers are becoming more selective in terms of the content they consume. A great piece of research.

smartinsights.com
An Open Letter to the CEO of Your Company #SocialSelling

An Open Letter to the CEO of Your Company #SocialSelling

I just loved this letter. It summarises all the key points you need to make when selling in Social Advocacy and Social Selling to your leadership team. So if you're trying to make the business case for investment, take a look at this.

empireselling.com
5 Social Media Policy Dos And Don’ts #InternalComms

5 Social Media Policy Dos And Don’ts #InternalComms

Encouraging your employees to be brand advocates helps improve your reputation and drives more enquiries. However, it’s only a positive thing if it’s done right. Check out our Dos and Don'ts to keep employees out of trouble.

tribalimpact.com
How to Write Content for Each Stage of Your Sales Funnel #SalesAndMarketing

How to Write Content for Each Stage of Your Sales Funnel #SalesAndMarketing

Find out what format and form of content you should implement at each stage of your sales funnel and additional strategies to make your campaigns measurable and successful. Great article full of superb tips.

searchenginejournal.com
Employee Engagement: 8 Statistics You Need to Know #InternalComms

Employee Engagement: 8 Statistics You Need to Know #InternalComms

Employee Engagement Statistics for 2018: 85% of employees report not being engaged at work, and 81% say they would consider leaving if the right opportunity presented itself. Motivating the workforce is embedded in the culture.

blog.smarp.com
Content For Every Step of the Customer Journey #SalesAndMarketing

Content For Every Step of the Customer Journey #SalesAndMarketing

Another great find. Strategic content marketing requires a message that reaches the right person in the right place at the right time. Getting it correct is worth the effort for B2B companies. Check out this latest post from LinkedIn.

business.linkedin.com
Five Ways to Improve Communication in Virtual Teams #InternalComms

Five Ways to Improve Communication in Virtual Teams #InternalComms

This is a bit of an odd-ball. We're a virtual team at Tribal and we love reading articles about efficiency and productivity so we threw this one in for any leaders of virtual teams. Enjoy!

sloanreview.mit.edu
Marketers Share Their Top Tips for B2B Marketing Success #SalesAndMarketing

Marketers Share Their Top Tips for B2B Marketing Success #SalesAndMarketing

In this series of short videos, marketers share their keys to successful LinkedIn B2B marketing. Discover the specific practices that have helped them achieve results on LinkedIn. Always good to learn from others.

business.linkedin.com
The Most Important Social Selling Activities #SocialSelling

The Most Important Social Selling Activities #SocialSelling

What are the most critical activities and tactics for succeeding with a modern social selling approach? LinkedIn collected pointers from some of the field’s best Social Sellers. We've interviewed many and totally agree with approaches recommended here.

business.linkedin.com
Is Your Pipeline Coverage Strong Enough to Meet Revenue Goals? #SalesAndMarketing

Is Your Pipeline Coverage Strong Enough to Meet Revenue Goals? #SalesAndMarketing

Sales professionals know the importance of a strong pipeline and covering it well. But marketing is moving down the funnel with activities focused on pipeline acceleration. Another post that demonstrates the value of an integrated inbound approach.

salesforlife.com
How to A/B Test Your Internal Communications #InternalComms

How to A/B Test Your Internal Communications #InternalComms

Marketers use A/B testing all the time but what about your Comms team? A/B testing your internal communications effectiveness improves employee engagement and makes your employees more informed and up-to-date.

blog.smarp.com
6 Actionable Insights Found in a Sales Prospect's LinkedIn Profile #SocialSelling

6 Actionable Insights Found in a Sales Prospect's LinkedIn Profile #SocialSelling

We often refer to it as your "Social Selling Goggles". LinkedIn profiles can be a great source of information for sales prospecting and lead gen. Here are some tips for how to use the platform efficiently and read their buyer profiles.

business.linkedin.com
How to Lead a Multigenerational Workforce #InternalComms

How to Lead a Multigenerational Workforce #InternalComms

We love diversity and age is one of the best. Our tribal family includes every generation and we embrace it but overcoming the generation gap in the workplace isn’t easy. We compiled a few helpful ways for you to lead a multi-generational workplace.

blog.smarp.com
Why You Need To Train Sales Reps to Engage Modern Buyers #SocialSelling

Why You Need To Train Sales Reps to Engage Modern Buyers #SocialSelling

The modern buyer has changed, as has the buying journey. Your sales reps must be trained to properly engage with them in this new reality using Social Selling. This post outlines some of the methods for training.

salesforlife.com
The Top 7 Frustrations With Outsourced Employee Engagement Apps #InternalComms

The Top 7 Frustrations With Outsourced Employee Engagement Apps #InternalComms

In-source or outsource. That is the question. Some internal communicators are outsourcing their own mobile apps via agencies, app developers, or do-it-yourself software - so what's best? This article investigates.

socialchorus.com
Two Serious Dangers Of Insufficient Sales Insight Gathering #SocialSelling

Two Serious Dangers Of Insufficient Sales Insight Gathering #SocialSelling

Following on from the "Social Selling Goggles", failing to read a profile correctly can leave you in an awkward situation. If you aren’t taking the right steps to collect insights as part of your sales prospecting approach, you run these two very costly risks.

business.linkedin.com