sarah goodall
sarah goodall

What a fabulous time of year.  The sun is out, the kids are in the paddling pool and I'm supervising whilst writing this edition of Tribal Chatter.  Even though I'm technically working on a Sunday, I'm so grateful to have this flexibility!

June was hectic...

We launched The Social Impact Program - a social advocacy managed service for businesses.

I faced my fears by stepping in front of a video camera to record footage for our courses and website.

Fathers day - a great excuse for a picnic in the park and some air rocket fun with the girls.

Talking of Fathers Day, I'm picking out on of my best discoveries this month.  If you're in Sales or Marketing, I strongly advise you check out "3 Generations of B2B Technology Buyers:  Not Your Father's Buying Decisions".  A fantastic research study presented in an interactive format to show you how generations differ in their online buying habits.  Insightful and brilliant!

That's all from me.   Enjoy the sunshine!

Sarah

Social Media Explained With Coffee...Perfect!

Social Media Explained With Coffee...Perfect!

tribalimpact.com
Are You A Social Business, Social Selling or Employee Advocacy Pro? #TribalImpact

Are You A Social Business, Social Selling or Employee Advocacy Pro? #TribalImpact

Know a leader that's championing social business change in your organisation? Whether it's social selling, employee advocacy or social recruitment, nominate them for the 2017 #OctoLeader Award

tribalimpact.com
Not Social Listening? Your Competitors Will Be.  #TribalImpact

Not Social Listening? Your Competitors Will Be. #TribalImpact

It's fair to say that if you're not listening out for conversations about your brand on social media, you're leaving yourself a little vulnerable to circling vultures ready to grab your business...as Perkbox found out.

tribalimpact.com
Forrester Study Reveals How Enterprises are Embracing #SocialSelling

Forrester Study Reveals How Enterprises are Embracing #SocialSelling

New independent research from Forrester sheds light on how B2B enterprises are adapting to how buyers use social media to inform their decisions. Really interesting read and worth downloading.

blog.hootsuite.com
How the Reluctant Social Media User Can Excel with #SocialSelling

How the Reluctant Social Media User Can Excel with #SocialSelling

If you aren't yet convinced about Social Selling, this post outlines some basic steps for those just starting out including updating your profile, setting up notifications and using LinkedIn.

business.linkedin.com
7 Secrets to Creating Great LinkedIn Showcase Pages #SMM

7 Secrets to Creating Great LinkedIn Showcase Pages #SMM

LinkedIn designed Showcase Pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings. But Showcase Pages are much more functional than that - t

socialmediatoday.com
3 Generations of B2B Technology Buyers #SMM

3 Generations of B2B Technology Buyers #SMM

We asked Baby Boomers, Gen Xers & Millennials how they make B2B purchases. The surprising answers upturn typical thoughts about buying cycle influences. This is a superb study and uses interactive charts, so fun to use!

arketi.com
What is ‘social capital’ worth to your business? #InternalComms

What is ‘social capital’ worth to your business? #InternalComms

Interesting article about employee ‘social capital’? How their social competency – the desire to use digital and social tools and technologies to network, learn new skills, share new ideas, collaborate with others - can drive revenue.

hcamag.com
A Strong Brand Needs A Solid Employee Foundation #InternalComms

A Strong Brand Needs A Solid Employee Foundation #InternalComms

Brands can no longer carefully stage-manage their reputation with complete control. This brilliant article from CMO.com explores the "age of authenticity" and how actions speak louder than words.

cmo.com
How Employee Advocacy on Social Media Helps Gain Customers #EmployeeAdvocacy

How Employee Advocacy on Social Media Helps Gain Customers #EmployeeAdvocacy

This Inc post explores how consumers place a higher level of trust in experts. This drives influence in the marketplace which can play an important role in affecting purchasing decisions. Time to put employees in front of your logo.

inc.com
5 Rapport Building Tips for Influencer Outreach on Twitter #PersonalBrand

5 Rapport Building Tips for Influencer Outreach on Twitter #PersonalBrand

The influence pyramid has been overturned, organizations and brands no longer command power, compared to when advertising first began on television. Trust in brands is at an all time low, while any in

socialmediatoday.com
New LinkedIn Features Launched #PersonalBrand

New LinkedIn Features Launched #PersonalBrand

Some good features have been released into LinkedIn that you may not be aware of. First, they've brought 'date connected' back so you can see when you first connected. They've also added images into comments!

blog.linkedin.com
LinkedIn Etiquette Guide 2017: 20 Do’s & Don’ts  #PersonalBrand

LinkedIn Etiquette Guide 2017: 20 Do’s & Don’ts #PersonalBrand

Many people are fearful when using social media networks like LinkedIn for business, concerned that they may make a mistake or do something wrong. Check out this infographic summarising the do's and dont's.

socialmediatoday.com