What a fabulous time of year. The sun is out, the kids are in the paddling pool and I'm supervising whilst writing this edition of Tribal Chatter. Even though I'm technically working on a Sunday, I'm so grateful to have this flexibility!
June was hectic...
We launched The Social Impact Program - a social advocacy managed service for businesses.
I faced my fears by stepping in front of a video camera to record footage for our courses and website.
Fathers day - a great excuse for a picnic in the park and some air rocket fun with the girls.
Talking of Fathers Day, I'm picking out on of my best discoveries this month. If you're in Sales or Marketing, I strongly advise you check out "3 Generations of B2B Technology Buyers: Not Your Father's Buying Decisions". A fantastic research study presented in an interactive format to show you how generations differ in their online buying habits. Insightful and brilliant!
That's all from me. Enjoy the sunshine!
Know a leader that's championing social business change in your organisation? Whether it's social selling, employee advocacy or social recruitment, nominate them for the 2017 #OctoLeader Award
It's fair to say that if you're not listening out for conversations about your brand on social media, you're leaving yourself a little vulnerable to circling vultures ready to grab your business...as Perkbox found out.
New independent research from Forrester sheds light on how B2B enterprises are adapting to how buyers use social media to inform their decisions. Really interesting read and worth downloading.
If you aren't yet convinced about Social Selling, this post outlines some basic steps for those just starting out including updating your profile, setting up notifications and using LinkedIn.
LinkedIn designed Showcase Pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings. But Showcase Pages are much more functional than that - t
We asked Baby Boomers, Gen Xers & Millennials how they make B2B purchases. The surprising answers upturn typical thoughts about buying cycle influences. This is a superb study and uses interactive charts, so fun to use!
Interesting article about employee ‘social capital’? How their social competency – the desire to use digital and social tools and technologies to network, learn new skills, share new ideas, collaborate with others - can drive revenue.
Brands can no longer carefully stage-manage their reputation with complete control. This brilliant article from CMO.com explores the "age of authenticity" and how actions speak louder than words.
This Inc post explores how consumers place a higher level of trust in experts. This drives influence in the marketplace which can play an important role in affecting purchasing decisions. Time to put employees in front of your logo.
The influence pyramid has been overturned, organizations and brands no longer command power, compared to when advertising first began on television. Trust in brands is at an all time low, while any in
Some good features have been released into LinkedIn that you may not be aware of. First, they've brought 'date connected' back so you can see when you first connected. They've also added images into comments!
Many people are fearful when using social media networks like LinkedIn for business, concerned that they may make a mistake or do something wrong. Check out this infographic summarising the do's and dont's.