By
sarah goodall
Hello again! I'm quite excited. May was makeover month. Not for me personally but for tribalimpact.com. We officially launched the Social Impact Program - a blended social media training experience for employees. If you spot a mistake, let me know. I'm donating £2 per mistake to Macmillan Cancer Care.
I'm leading 'Chatter' with a post about social silos. Over the last few weeks, several conversations really highlighted that too many folks are now cooking in the social kitchen with the absence of a head chef.
Many organisations are dabbling with Social Selling whilst other departments manage Social Advocacy programs, Social Marketing Campaigns and Social Recruitment in isolation. The result? Multiple tools, inconsistent training and in budget wasted.
Communication is key when it comes to rolling out social programs internally. Focus on driving a social business rather than social silos. It's more efficient, costs less and (most importantly) won't confuse the employee community.
Enjoy!
Sarah
May was makeover month. Not for me (unfortunately – that would have been nice) but for our website. You see, I’m on a journey with Tribal Impact. When I set out on this journey I had a clear missio
I had the absolute pleasure of joining @Jill_Rowley and @KirstenBoileau for SAP Voice America radio show talking about Social Selling pet peeves. I loved Jill describing non-digital selling as "smile and dial, pounce and pitch, show up and throw-up".
HOT OFF THE PRESS! Brand new research from LinkedIn and Edelman shows that 80% of business decision makers said thought leadership had increased their trust in vendor organisations. If you ever need convincing you need an army of advocates, this might just sway you. Worth a read.
Trouble coming up with content that suits for employee advocates? Not enough attention is paid to the content in which we ask our employees to share. Too often it's brand first, interests second. Check out these 3 simple questions to test content suitability.
Every case study, survey, and report showed that UGC has positive impacts on a brand’s reputation, social engagement, website traffic, and sales. An incredible list of statistics that show authentic content trumps carefully orchestrated content.
Uncover the character limits and ideal character counts for posts to your blog, Facebook, Twitter, LinkedIn, Instagram, Snapchat and YouTube.
Sharing consumers’ positive stories about a brand can be a highly effective marketing strategy.
If you use Hootsuite, check out this post. These Hootsuite hacks will help you save time, stay organized, and do social media better—or you know, change your life forever. Number 2 (Geolocate) is a super hack if you're in a territory led sales role.
If you're out to build your influence online, then you'll need to invest time building your Twitter community...but you don't need to spend much time. Here are 9 tips that will help you double your Twitter followers in 5 minutes a day.
Suffer from writers block? It's never easy to get inspired when you've sat down to write your next post. Check out these tips to build out a plan in advance so that you're never stuck for inspiration when the time comes to putting fingers to keyboard.
This little nugget of an article came via @KirstenBoileau on Twitter. This post provides an overview of how leaders can adopt social media to build trustworthy relationships with both followers and team members. Ideal for internal comms professionals.