sarah goodall
sarah goodall

Hello again!  I'm quite excited.  May was makeover month.  Not for me personally but for tribalimpact.com.  We officially launched the Social Impact Program - a blended social media training experience for employees.  If you spot a mistake, let me know.  I'm donating £2 per mistake to Macmillan Cancer Care.

I'm leading 'Chatter' with a post about social silos.  Over the last few weeks, several conversations really highlighted that too many folks are now cooking in the social kitchen with the absence of a head chef.  

Many organisations are dabbling with Social Selling whilst other departments manage Social Advocacy programs, Social Marketing Campaigns and Social Recruitment in isolation.  The result?  Multiple tools, inconsistent training and in budget wasted

Communication is key when it comes to rolling out social programs internally.  Focus on driving a social business rather than social silos.  It's more efficient, costs less and (most importantly) won't confuse the employee community.

Enjoy!

Sarah

That Moment When Social Media Lacks Credibility

That Moment When Social Media Lacks Credibility

tribalimpact.com
Build A Social Business. Not Social Silos.  #TribalImpact

Build A Social Business. Not Social Silos. #TribalImpact

May was makeover month.  Not for me (unfortunately – that would have been nice) but for our website.  You see, I’m on a journey with Tribal Impact.  When I set out on this journey I had a clear missio

tribalimpact.com
Social Selling Etiquette and The Golden Rule #SocialSelling

Social Selling Etiquette and The Golden Rule #SocialSelling

I had the absolute pleasure of joining @Jill_Rowley and @KirstenBoileau for SAP Voice America radio show talking about Social Selling pet peeves. I loved Jill describing non-digital selling as "smile and dial, pounce and pitch, show up and throw-up".

voiceamerica.com
How Thought Leadership Impacts B2B Demand Generation #EmployeeAdvocacy

How Thought Leadership Impacts B2B Demand Generation #EmployeeAdvocacy

HOT OFF THE PRESS! Brand new research from LinkedIn and Edelman shows that 80% of business decision makers said thought leadership had increased their trust in vendor organisations. If you ever need convincing you need an army of advocates, this might just sway you. Worth a read.

edelman.com
3 Criteria to Easily Evaluate if Content is Good for Employees #EmployeeAdvocacy

3 Criteria to Easily Evaluate if Content is Good for Employees #EmployeeAdvocacy

Trouble coming up with content that suits for employee advocates? Not enough attention is paid to the content in which we ask our employees to share. Too often it's brand first, interests second. Check out these 3 simple questions to test content suitability.

blog.smarp.com
38 Mind-Blowing Stats About User Generated Content #SMM

38 Mind-Blowing Stats About User Generated Content #SMM

Every case study, survey, and report showed that UGC has positive impacts on a brand’s reputation, social engagement, website traffic, and sales. An incredible list of statistics that show authentic content trumps carefully orchestrated content.

tintup.com
The Character Count Guide for Blog Posts, Videos, Tweets & More #SMM

The Character Count Guide for Blog Posts, Videos, Tweets & More #SMM

Uncover the character limits and ideal character counts for posts to your blog, Facebook, Twitter, LinkedIn, Instagram, Snapchat and YouTube.

blog.hubspot.com
The Power of Consumer Stories in Digital Marketing #SMM

The Power of Consumer Stories in Digital Marketing #SMM

Sharing consumers’ positive stories about a brand can be a highly effective marketing strategy.

sloanreview.mit.edu
10 Hootsuite Hacks You Probably Didn’t Know About #PersonalBrand

10 Hootsuite Hacks You Probably Didn’t Know About #PersonalBrand

If you use Hootsuite, check out this post. These Hootsuite hacks will help you save time, stay organized, and do social media better—or you know, change your life forever. Number 2 (Geolocate) is a super hack if you're in a territory led sales role.

blog.hootsuite.com
How to Double Your Twitter Followers in 5 Minutes a Day #PersonalBrand

How to Double Your Twitter Followers in 5 Minutes a Day #PersonalBrand

If you're out to build your influence online, then you'll need to invest time building your Twitter community...but you don't need to spend much time. Here are 9 tips that will help you double your Twitter followers in 5 minutes a day.

postplanner.com
5 Ways To Come Up With New Blog Ideas In 15 Minutes Or Less #PersonalBrand

5 Ways To Come Up With New Blog Ideas In 15 Minutes Or Less #PersonalBrand

Suffer from writers block? It's never easy to get inspired when you've sat down to write your next post. Check out these tips to build out a plan in advance so that you're never stuck for inspiration when the time comes to putting fingers to keyboard.

forbes.com
Leadership with Social Media: 7 Essential Tips for The New Leaders #InternalComms

Leadership with Social Media: 7 Essential Tips for The New Leaders #InternalComms

This little nugget of an article came via @KirstenBoileau on Twitter. This post provides an overview of how leaders can adopt social media to build trustworthy relationships with both followers and team members. Ideal for internal comms professionals.

thenextweb.com