Hello again! I'm quite excited. May was makeover month. Not for me personally but for tribalimpact.com. We officially launched the Social Impact Program - a blended social media training experience for employees. If you spot a mistake, let me know. I'm donating £2 per mistake to Macmillan Cancer Care.
I'm leading 'Chatter' with a post about social silos. Over the last few weeks, several conversations really highlighted that too many folks are now cooking in the social kitchen with the absence of a head chef.
Many organisations are dabbling with Social Selling whilst other departments manage Social Advocacy programs, Social Marketing Campaigns and Social Recruitment in isolation. The result? Multiple tools, inconsistent training and in budget wasted.
Communication is key when it comes to rolling out social programs internally. Focus on driving a social business rather than social silos. It's more efficient, costs less and (most importantly) won't confuse the employee community.
Enjoy!
Sarah
May was makeover month. Not for me (unfortunately – that would have been nice) but for our website. You see, I’m on a journey with Tribal Impact. When I set out on this journey I had a clear missio
HOT OFF THE PRESS! Brand new research from LinkedIn and Edelman shows that 80% of business decision makers said thought leadership had increased their trust in vendor organisations. If you ever need convincing you need an army of advocates, this might just sway you. Worth a read.
I had the absolute pleasure of joining @Jill_Rowley and @KirstenBoileau for SAP Voice America radio show talking about Social Selling pet peeves. I loved Jill describing non-digital selling as "smile and dial, pounce and pitch, show up and throw-up".
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This little nugget of an article came via @KirstenBoileau on Twitter. This post provides an overview of how leaders can adopt social media to build trustworthy relationships with both followers and team members. Ideal for internal comms professionals.