This month we’re talking numbers. Not phone numbers or bank numbers. The numbers our leaders care most about that normally start with €. The ones that social media professionals can find challenging (see cartoon below).

Last month we hosted our first Social Business Networking event at The Gherkin, London. A Tribal first and not without a few glitches (cosy and cold but with a stunning view).

I’ve always wanted to host a pitch-free environment where Social Business practitioners had a chance to exchange ideas freely with practitioner peers. With thanks to CA Automation, SAP and Hootsuite, we made it happen and I’m so grateful. It felt so good to be surrounded by people who are as passionate about this topic as we are at Tribal HQ.

In summary, when it comes to Employee Advocacy, metrics matter. In fact, LinkedIn have created a superb study summarising how to measure advocacy from launch to revenue. In summary, here’s what you need to know:

  • Align advocacy objectives to business metrics: increase lead conversion? increase employee engagement? 
  • Measure launch success: % adoption, identify social spammers, calculate cost per click 
  • Optimise content & usage: % of referred traffic to website via advocacy compared to other channels 
  • Connect advocacy to revenue: won & booked sales generated via advocacy driven traffic 

We couldn’t have fit one more skewered breakfast or Danish pastry into that room so, to open up the conversation to a wider audience, I’ll be bringing some of the key points discussed when I guest present on a webinar with PostBeyond.

It’s on the 24th May 2018 and you are welcome to join - just register online.

Talking of numbers, I have to go prepare 3 packed lunches and 3 school uniforms for 3 little girls. Until next time…

business2community.com
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hingemarketing.com
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