sarah goodall
sarah goodall

Hello and welcome back!  Good summer?

The kids are back at school, the nights are drawing in and (if I'm honest) I'm quite pleased to have a routine back in my life.  We have a lot to catch up on in this update but a few things to highlight:

Given that we're talking about cake, I hope you like the opening image, taken from a Sirius Decisions blog post - bit blurred but very timely.

Enjoy and catch up soon

Sarah

tribalimpact.com
5 Ways The Modern Marketer Is Much Like An Octopus  #TribalImpact

5 Ways The Modern Marketer Is Much Like An Octopus #TribalImpact

Curious to know the traits of a modern marketer? Be like an octopus - adaptable, flexible, resourceful, fast and predictive. Learn more about the connection

tribalimpact.com
How to Build a Sustainable Social Marketing Strategy #SMM

How to Build a Sustainable Social Marketing Strategy #SMM

By the time you figure out what works, it doesn’t. That’s social media for you – a constantly changing frontier where “best practices” are best because they’re unique and interesting, standing out

socialmediatoday.com
Why Companies Fail at Employee Advocacy Programs  #EmployeeAdvocacy

Why Companies Fail at Employee Advocacy Programs #EmployeeAdvocacy

Global research shows that employees are willing to be brand ambassadors, but lack support and need structural programs.

teamlewis.com
Report Finds Opportunities and Barriers to Investing in Social #SMM

Report Finds Opportunities and Barriers to Investing in Social #SMM

New study from Hootsuite and Telsyte reveals that 65% of leaders in SEA believe that restrictions on social media in

martechseries.com
Great Examples of How Members are Using LinkedIn Video #PersonalBrand

Great Examples of How Members are Using LinkedIn Video #PersonalBrand

Since launching LinkedIn Video this summer, we’ve been wowed by the creative and useful videos that we’re seeing all of you sharing — from rocket launches and VR showcases to Hollywood illustrations a

blog.linkedin.com
Content Marketing Statistics - The Ultimate List #SMM

Content Marketing Statistics - The Ultimate List #SMM

Looking for the most relevant and useful content marketing statistics? This list includes statistics from over ten different categories.

curata.com
Why Social Selling Isn’t Actually About Selling #SocialSelling

Why Social Selling Isn’t Actually About Selling #SocialSelling

In a digital age where buyers are more educated and informed than ever before, the role of the sales profession has changed. The ability to manage one-to-one relationships at scale with customers is a

business.linkedin.com
The Types Of Content Your Employees Should Be Sharing #EmployeeAdvocacy

The Types Of Content Your Employees Should Be Sharing #EmployeeAdvocacy

Get a behind-the-scenes look at LinkedIn’s internal data to learn what kinds of content are best to maximize employee sharing, increase engagement, and influence business outcomes.

business.linkedin.com
How To Use Keywords in Your Blog Posts to Boost Traffic  #SMM

How To Use Keywords in Your Blog Posts to Boost Traffic #SMM

Learn how to boost blog traffic with search engine optimization by using keywords in your blog posts and utilizing good SEO.

lifewire.com
How to Write Engaging Headlines #PersonalBrand

How to Write Engaging Headlines #PersonalBrand

“If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.” John Caples A good headline is one that resonates with your audience not one that

buzzsumo.com
Top 10 B2B Content Marketing Research Insights  #Marketing

Top 10 B2B Content Marketing Research Insights #Marketing

Discover ten insights from B2B content marketing research that can help you create a content strategy that aligns with the modern B2B buyer’s journey

business.linkedin.com
Don't Start A Social Selling Program Without These 3 Pillars #SocialSelling

Don't Start A Social Selling Program Without These 3 Pillars #SocialSelling

If your company is on the path of social selling program development, or may have built a program internally, consider the following three strategic pillars.

salesforlife.com
The War for Mindshare and Preference #SocialSelling

The War for Mindshare and Preference #SocialSelling

Right now there is a war. The war is over mind share and preference. If you want to competitively displace your dream client’s current partner ...

thesalesblog.com
Study Reveals How Enterprises Embrace Social Selling  #SocialSelling

Study Reveals How Enterprises Embrace Social Selling #SocialSelling

New independent research from Forrester sheds light on how B2B enterprises are adapting to how buyers use social media to inform their decisions.

blog.hootsuite.com