Discover 5 steps to bring extreme focus to your digital analytics efforts, identify relevant business insights and drive profitable actions.
What multi-channel attribution models deliver value when marketing across devices (TV, phones, tablets) & channels (search, display, social)?
Fantastic real-world examples that'll inspire you to improve web design, branding, marketing, and conversion experiences. Learn how to truly rock digital!
Learn best ways to create value for your business on Facebook, how to measure online and offline return on investment, & which metrics are most insightful.
Segmentation is a key strategy in any analytical endeavor. This post shares three category of segments (Acquisition, Behavior, Outcomes) that are key to identifying actionable insights.
Discover a clear set of recommended tools for clickstream, voice of customer, competitive intelligence, experimentation & social media analysis. Take your web analytics up a notch!
So you've hoarded the world's data within your enterprise. Now what? Author and digital marketing evangelist Avinash Kaushik shares lessons from the nascent ...