The 2017 Digital Trends in B2B report demonstrates the priorities and progress being made in B2B marketing as digital experiences in the consumer world continue to bleed into B2B journeys. The results
Microsoft today announced that it will soon open two data center regions for its cloud-based services in Johannesburg and Cape Town South Africa.
Dell's rival HP had also launched its 'Omen' range of notebooks and a desktop in February this year to tap the growing community of gaming enthusiasts in India.
Mobile is becoming a must-have in business-to-business commerce to drive more sales and enable real-time order updates.
Columnist Peter Isaacson believes Account-Based Marketing and artificial intelligence hold big promise for B2B marketers.
Pursuing innovation while maintaining tradition can present a difficult balancing act for brands, but it's one which the All England Lawn Tennis Club (AELTC) is mastering with the help of IBM's AI.
Jon Mowat, MD of Hurricane Video Marketing, discusses how and why B2B companies should leverage video case studies to win customers.
With heaps of content available online, customers can more easily binge than ever before. Michael King explores how B2B marketers can prepare for this new way of information consumption