The head of a provincial grocery chain says his company will thrive despite stiff competition and online shopping by developing a niche selling Alberta products. “If we follow the well-trodden beaten path of a conventional grocer, we’re not going to win,” Freson Bros. president Doug Lovsin said, adding big supermarkets such as Superstore, Sobeys and Walmart are based in other provinces or other countries. “Our mission is to deliver a unique Alberta food experience … There’s really nobody championing Alberta products, Alberta producers. We’re Albertan. We’ve been here for 63 years.” Lovsin, whose family-owned company runs 15 stores in smaller communities across the province, was part of a panel discussion on retailing put on last week by the University of Alberta School of Business...
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